Senior Brand Strategist

See yourself at Twilio

Join the team as our next Senior Brand Strategist.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

We are looking for a Sr. Brand Strategist to lead all our brand programs and brand management. In this role, you will partner with cross-functional teams to understand brand needs, as well as discover brand and audience insights to create brand strategies that help build the Twilio brand. You will liaise with the broader Brand+Creative team to inform future brand assets, guidelines, and projects.

Responsibilities

In this role, you’ll:

• Help establish our brand platform including brand purpose, promise, and positioning
• Lead on brand projects including brand architecture and attributes to guide all our campaigns and content creation
• Deliver brand strategies that improve brand perception
• Define the assets needed for brand engagement, enablement and unification and create a brand measurement plan
• Partner with Marketing stakeholders on the development of annual roadmaps for brand management, and determine where and how Brand team resources will support priorities identified in the roadmaps.
• Manage all brand communications. Own all brand comms channels and comms roadmaps, and build out / deliver on global brand announcements.
• Manage agency review process with Procurement to minimize agency sprawl and tighten controls for consistency
• Define regional brand management practices and establish brand review process for global consistency
• Lead brand education and training for employees, agencies and partners
  

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 8+ years working as a brand strategist or brand manager in a large B2B or tech brand
• Strategic thinker with strong attention to detail
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
• Proven experience building and delivering on integrated brand strategies and programs and managing brand tools, processes, and assets
• Excellent communication and presentation skills. Works well with cross-functional teams and executives
• Strong proficiency in brand research methods and brand tracking survey methods.

Desired:

• Experience working on cross-department brand awareness and strategic campaigns

Location

 This role will be remote but is not eligible to be hired in California, Connecticut, New York, New Jersey, Pennsylvania, or Washington.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York,Washington and Washington D.C. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado or Washington D.C.: $123,520 - $154,400.
• Based in New York, Washington State, or California (outside of the San Francisco Bay Area): $130,720 - $163,400.
• Based in the San Francisco Bay Area, California: $145,280 - $181,600.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Applications for this role are intended to be accepted until November 30, 2024 but may change based on business needs.