As Shopify Supply’s Marketing Program Manager, you will be part of the Brand & Audience Expansion team to drive brand affinity and expand our fan base through product and platform development of Shopify Supply. You’ll have the opportunity to design and develop highly share-able physical products that resonate with Shopify fans and superfans, from merchants to developers; and the opportunity to create and execute integrated marketing campaigns to amplify our products.
This role does not have direct reports, but works alongside a team member and works closely with cross-functional teams.
Responsibilities
- Identifies and executes new product opportunities, from merch to limited edition collaborations, to reach new and returning Supply customers
- Develops and executes marketing campaigns, from emails to Shop Campaigns, to drive Supply launches and orders
- Manages projects from pitch to final delivery across various workstreams, from product development (eg. sampling, production) to go-to-market planning (eg. site, seeding, social)
- Partners closely with cross-functional teams (eg. Creative, Social, Operations); and manages cross-functional stakeholders
- Manage and owns external vendor relationships, from merchant collaborators to manufacturers to fulfillment partners
- Contributes to and shapes the Shopify Supply program strategy and roadmap
- Experience in D2C R&D and/or ecommerce
- Experience with the Shopify platform (bonus)
- Deep knowledge of sampling and product development/production processes
- Strong understanding of go-to-market strategies
- Self-driven with a high degree of ownership, business acumen, and creative risk-taking
- Excellent communication skills and cross-functional planning/project management skills
- Thrives in a fast-paced environment and have demonstrated capacity to balance speed and quality
- Ability to influence cross-functional teams and champion new concepts and ideas
- Fluent in fandoms and in tune with consumer trends/trend-setting
We know that looking for a new role can be both exciting and time-consuming, and we truly appreciate your effort. We're looking forward to learning more about you and your interest in joining the team.
