Senior Brand Manager (FTC)

We have a great opportunity for a creative and driven marketing expert with over 8 years of experience to our brand team on a 10 to 12-month Fixed Term Contract starting in early August 2024. 

You will have a clear view of how to build our brand, develop campaigns that promote our unique proposition and help us to become the UK’s most loved way to eat dinner.

As a member of the brand team, you will work cross-functionally to ensure our brand is present and plays an active role in the moments that matter in consumers' lives. You’ll be experienced in leading and delivering complex campaigns, with multiple stakeholders across insights, propositions, creative, food, customer care and digital product.

You have a strong understanding of media and campaign planning and will bring fresh thinking to inspire the team around you. You will be committed to communication effectiveness, media efficiency and ROI, to learning, improving and sharing best practices across the team.

You are motivated to drive tangible improvements to our brand, positively shifting brand perception, attracting new audiences and giving customers motivating reasons to stay with Gousto

Core Responsibilities:

• Work with the Head of Brand Marketing and PR on the quarterly brand planning and comms calendar (ATL and BTL) ensuring we execute brilliantly to drive our core brand objectives
   
• Manage the media planning process and weekly media effectiveness sessions, reporting on performance, learnings, and optimisations to maximise effectiveness and return on spend
   
• Forge strong partnerships with our creative agency and in-house creative team, guiding the creative production process and ensuring that production runs smoothly, on time, and on budget. 
   
• Own the delivery of specific campaigns and partnerships - developing the project timeline, brief, assets needed, and measurement criteria and ensuring channel owners are bought in and have what they need 
   
• Assist the smooth functioning of the wider brand marketing team by managing finance requests, supplying creative to agency partners, and compiling learnings and campaign reports for the business
   
• Be a brand guardian for Gousto; ensuring we deliver our brand effectively, and consistently and adhere to brand guidelines
   
• Supporting the Head of Brand Marketing and PR in identifying brand growth opportunities (partnerships etc), supporting business casing and execution
   
• Help lead, nurture and mentor the broader Brand team upskilling others, sharing learnings and role modelling our ownership principles 

Who You Are: 

• Experienced operating in a senior brand marketing role within a consumer-led business
   
• Brand campaign management and media planning experience
   
• You are curious by nature and driven to make an impact
   
• A passion for creating communications which translate into measurable business metrics
   
• Ambitious with creative flair and a good eye for detail
   
• Articulate and persuasive, you’ll have the ability to influence internal and external stakeholders
   
• You will be deeply invested in the team, their development and happiness 

Benefits

Click here to see our company benefits! 

Equal Opportunities 

Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner!

Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. 

We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner. 

If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you like what you’ve read about Gousto and want to find out more please click I’m interested below to apply!