Senior Brand Manager (12-month fixed-term contract)

About the role:

Over the last five years alone, the hipages brand has seen significant growth. With a new and improved product offering, a meticulously crafted brand strategy now in place as well as a refreshed visual expression, we are ready for an experienced, creative, energetic and data-driven brand marketer to identify the next big opportunities and lead our brand to further growth. In this full-time 12 month maternity leave cover starting early December, you will be reporting to the Head of Brand & Communications and own the execution of our brand strategy throughout owned, paid and earned channels.

How you will add value 

• With your analytical skills, experience and deep audience understanding, lead the development of brand plans and KRs.
• Develop and execute integrated campaigns that increase relevant brand health metrics while driving key business outcomes across both sides of our marketplace.
• Be responsible for the measurement and reporting of the performance of campaigns, assessing against goals and revising the plan as needed, including leading the development of bi-annual brand research to track campaign efficiency, report on results and optimise activities.
• Own our relationships with our creative, media, PR, and research agency.
• Manage your budget, including building the budget and ROI reporting.
• Be the guardian of our brand by defining, refining and embedding it internally and externally.
• Put emphasis on your self-development and learning as well as consumer behaviour, market trends and competition activity and let this knowledge influence your decisions.
• Mentor and support the development of our Assistant Brand & Communications Manager.

About you:

• Demonstrated experience in brand management, working on brand growth or challenger brands, large scale brand campaigns and budgets, managing media plans and coordinating with external agencies.
• Demonstrated success growing brands through earned, owned and paid channels.
• Deep knowledge of the local media landscape including social platforms.
• Experience in growing tech brands or online marketplaces highly regarded.
• Experience with B2C and B2B brands a plus.

About hipages:

We are a proudly Australian ASX-listed tech company and our platform is the number one way for homeowners and tradies to connect for all things home improvement. Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, we are powered by a 350-strong team across Australia, New Zealand, Philippines and Vietnam.

We have created one of the best places to work in technology in Australia, certified as a Great Place to Work and winning multitudes of awards for our innovative approaches to team engagement and wellbeing. A leader in Diversity, Equality and Belonging we have been endorsed by Work180 for our commitment to advancing women’s careers and are proud of our diversity of cultures, age span and sexual orientation/identification. We offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment.

Take a look inside our home:

Offering an inspirational ‘home away from home’ and hybrid (50/50) work environment, our commitment to being a Great Place to Work means you will feel comfortable being your authentic self and get to do your best work everyday. Our medium company size means you get the best technology and tools to work with AND get to directly contribute to our product, service and/or customers. Our investment into continuous career development for everyone and a coach-style of leadership means a huge 85% of our team report they consider their direct leader ‘a great leader’ with 86% of the team saying hipages is a Great Place to Work!

Sounds good? Wait, there’s more! We also provide:

• A close-knit diverse family of bright, respectful, collaborative team members who love to solve problems and jump on new opportunities;
• Agile, cross-functional teams who value teamwork - from Hackathon to team off-sites, to product roadshows, you get to experience it all;
• Competitive salary and benefits (including additional paid leave for birthdays, volunteering, service anniversaries and parental leave), plus our Employee Share Ownership Program means we’re all owners of hipages;
• Daily continental breakfast, fresh fruit and snacks;
• Inspiring home-away-from-home office and location - based in the heart of Sydney CBD, only a few steps from Town Hall Station, with multiple indoor and outdoor collaboration and social areas;
• Remote work and flexible work (50/50) hybrid model - the best of both worlds!;
• High-touch personalised investment in your continuous career development;
• Social connection focus: Friday socials, 2x big company parties per year and regular and fun teaming activities -we work hard but play hard too!

Sounds like home? Don’t miss out, Apply Now!

We prioritise Diversity:

Innovation & Collaboration are two important core values at hipages which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and a leader. 

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role and the hipages team, we encourage you to apply, we would LOVE to hear from you! 

We are a Circle Back Initiative Employer – we commit to respond to every applicant.

#LI-Hybrid-DS1