Senior Associate- Marketing Operations

Responsibilities

• KRAs: Where you are expected to deliver


• Data & Automation Mastery:
• Implement data quality processes that demonstrably reduce data errors and improve data accuracy in HubSpot and Salesforce.
• Develop and automate workflows in HubSpot that lead to measurable efficiency gains.
• Successfully adapt marketing operations strategies for new markets.
• Campaign Optimization Champion:
• Contribute to data collection efforts that enrich contact profiles with valuable information, leading to a quantifiable increase in contact quality scores.
• Manage data integration between HubSpot and Salesforce, demonstrably reducing data inconsistencies.
• Build automated workflows in HubSpot that improve internal process efficiencies.
• Growth Strategy Contributor:
• Collaborate with product content marketing, sales, and leadership teams to ensure marketing operations effectively support overall business objectives.
• Contribute to the development and execution of Zeta's growth strategy by ensuring clean data fuels successful marketing initiatives.
• Track and report on key marketing operations metrics to demonstrate the team’s impact on Zeta's growth in the B2B marketing landscape.
• These KRAs provide a starting point, and specific goals will be further defined based on Zeta's current needs and priorities. Your success will hinge on your ability to achieve measurable results and contribute to Zeta's continued growth.


• Activities: How you are expected to deliver


• Data & Automation Champion:
• Partner with marketing leadership to identify data quality improvement opportunities and implement solutions to ensure clean and accurate data across HubSpot and Salesforce.
• Design and build automated workflows in HubSpot to streamline key marketing tasks (e.g., lead nurturing sequences, data cleansing processes, email marketing campaigns).
• Collaborate with the IT team (if applicable) to set up and maintain data integrations between HubSpot and Salesforce, ensuring seamless data flow.
• Marketing Operations Strategist:
• Analyze marketing operations processes and identify areas for improvement, proposing and implementing solutions to enhance efficiency and effectiveness.
• Adapt existing marketing operations strategies for the new India market, considering any data privacy regulations and cultural nuances.
• Develop and maintain clear documentation for marketing operations processes to ensure consistency and knowledge transfer within the team.
• Data-Driven Collaboration:
• Oversee data collection from various sources (Sherlock, manual research) and collaborate with marketing and sales teams to enrich contact and account profiles.
• Regularly analyze marketing operations data to identify trends and insights, and translate them into actionable recommendations for stakeholders.
• Collaborate effectively with cross-functional teams (marketing, sales, leadership) to ensure marketing operations effectively support overall business objectives.


• You'll play a vital role in streamlining Zeta's marketing operations, ensuring high-quality data fuels success, and contributing to the company's overall growth strategy by actively engaging in these activities.

Skills

• Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them. 


• Marketing Operations Expertise: Proven experience in marketing operations, ideally with experience using HubSpot and Salesforce.
• Data Champion: Deep understanding of data hygiene principles and best practices for data quality management.
• Automation Whiz: Experience building and automating workflows in marketing automation platforms.
• Data Integration Guru: Familiarity with data integration tools and processes to ensure seamless data flow.
• Adaptable Marketer: Ability to adapt and implement marketing operations strategies in a new market.
• Analytical Problem Solver: Excellent analytical and problem-solving skills to identify and address data quality issues.
• Team Player: Strong communication and collaboration skills to work effectively with marketing, sales, and leadership teams.


Bonus Points:
• Experience working in the B2B SaaS industry. A deep knowledge of the financial services industry would be a significant advantage.


This combination of skills and experience will position you for success as Zeta's Marketing Operations Associate.

Experience and Qualifications

• Bachelor's degree in Tech (compulsory)
• 3-5 years of experience in marketing operations, preferably within a B2B SaaS company.
• Experience working with marketing automation platforms, ideally including HubSpot.
• Solid understanding of data quality principles and best practices for data hygiene.
• Proven ability to develop and implement workflows to automate tasks within marketing operations.
• Experience managing data integrations between marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience collaborating with cross-functional teams (marketing, sales, leadership) to achieve marketing goals.
• Excellent communication and collaboration skills, with the ability to effectively present data insights and recommendations.\


Highly Valued Experience:
• Experience working in the financial services industry (a plus, but not required).
• Familiarity with data privacy regulations relevant to the India market (a plus, but not required).
• Experience managing and reporting on marketing operations metrics.
• Experience using data analysis tools to identify trends and optimize workflows.


Bonus Skills:
• Experience building and managing dashboards for key marketing performance indicators (KPIs).
• Proficiency in SQL or other data querying languages.