About us
WeWork India is one of India’s leading flexible workspace operators – ‘Great Place To Work’ certified (Nov 2024 – Nov 2025), aimed at creating flexible workspace solutions for company of all sizes.
Since its inception in India in 2016, WeWork India has expanded across 63 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India meets distinct workspace needs, for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions. At WeWork India, we’re driven by collaboration, creativity, and a shared vision to redefine the future of work.
If you're looking to be part of a dynamic, fast-growing organisation that values talent and fosters growth, join us and build your future with WeWork India.
For more information, please visit our website https://wework.co.in/
About the role
We are seeking a proactive and results-oriented Senior Associate, Growth Content Strategist to join our dynamic team at WeWork India. In this role, you will be responsible for driving creative content strategies across multiple channels, including digital media, email, WhatsApp & Web optimization/personalization communicating to our customers and prospects. You will work closely with cross-functional teams, ensuring all deliverables are met on time and adhere to industry best practices. This position offers the opportunity to contribute to both brand awareness and revenue growth initiatives, while also managing content A/B testing to maximize campaign effectiveness. As part of this role you will be reporting to the Head of Growth Marketing.
Roles and Responsibilities:
Creative Development & Execution:
Collaborate with Product Managers (PMs) to gather briefs and oversee content creation with the Creative team to ensure high-quality creative collaterals for various campaigns.
Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing WeWork's value across multiple business units.
Track the progress of all creative deliverables, ensuring visibility for the Product and Creative teams.
Coordinate with creative agency to get timely content output
Campaign Optimization & Reporting:
Conduct A/B testing for ads, emails and creatives, ensuring continuous improvement in performance month-on-month.
Develop reports on campaign performance, implementing learnings to optimize future campaigns.
Email/WhatsApp Marketing & Engagement:
Develop and implement creative content strategies for emails/WhatsApp across products, ensuring interactive elements and consistent messaging.
Drive engagement through creative strategies for SMS, WhatsApp, and other Mar-Tech channels.
Collaboration & Process Management:
Act as the point of contact between Growth and other marketing subfunctions, ensuring smooth collaboration and alignment of campaign deliverables.
Provide content support to other divisions in the organisation, as needed, ensuring alignment with Growth marketing goals.
Brand Awareness & Strategy:
Support content strategy & creative performance analysis, integrating learnings into future campaigns to improve brand presence across multiple platforms.
Education and Desired Qualifications:
Equal Opportunity Employer
WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.
We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.
Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.