Senior Analytics Engineer
Primary Skills
JavaScript, Tableau, Statistics, XML , CRM Analytics, Adobe Campaign, Adobe Target, Adobe Analytics, MySQL
Specialization
Digital Analytics Optimization: Senior Analytics Engineer
Job requirements
Job Description: We are seeking an experienced Adobe Campaign Developer to design, implement, and optimize marketing automation solutions using Adobe Campaign Classic (ACC) and/or Adobe Campaign Standard (ACS). The ideal candidate will be responsible for configuring campaigns, developing workflows, integrating Adobe Campaign with other marketing technologies, and ensuring efficient data flows for personalized customer engagement. Key Responsibilities: Design, develop, and optimize automated workflows, data schemas, and audience segmentation for multi-channel marketing campaigns. Maintain and enhance email, SMS, push, and direct mail marketing programs. Develop custom JavaScript, SQL, XML scripts for automation, reporting, and data transformation. Monitor and troubleshoot campaign execution, workflows, and data flow within Adobe Campaign. Integrate Adobe Campaign with CRM, CDP, and third-party platforms using REST/SOAP APIs. Ensure data hygiene, security, and compliance with GDPR, CCPA, and other regulations. Support Adobe Managed Services (AMS) platform maintenance, upgrades, and optimizations. Collaborate with marketing, IT, and data teams to deliver campaign enhancements and best practices. Provide documentation, training, and ongoing support for campaign operations. Required Skills & Qualifications: 3+ years of experience in Adobe Campaign Classic (ACC) and/or Adobe Campaign Standard (ACS) development and configuration. Hands-on experience with Adobe Managed Services (AMS) environment, including server maintenance, logs analysis, and deployment processes. Strong knowledge of SQL, JavaScript, XML, and campaign automation workflows. Experience with data ingestion, ETL processes, and audience segmentation. Familiarity with Adobe Experience Cloud (AEP, Adobe Analytics, Adobe Target, Adobe Journey Optimizer) and integrations. Strong understanding of API-based integrations (REST, SOAP) with external systems. Experience troubleshooting email delivery issues, campaign failures, and system performance. Knowledge of privacy regulations (GDPR, CCPA) and consent management practices.
