The Senior Analyst in Video Investment plays a pivotal role as a marketing partner within CMI Media Group. They’re a valued team member, driving CMI Media Group’s products and providing thought leadership in the video space. Their expertise spans various media platforms, including linear, broadcast, streaming, and digital media. The Senior Analyst is well-versed in media research and systems, adept at multitasking, and skilled in negotiating media partnerships. They leverage strong analytical and technical knowledge to identify growth opportunities for clients. Additionally, they contribute to strategic video planning and execution, covering Advanced TV, OTT/CTV, OLV/Digital Video. Familiarity with digital partners such as Disney, Hulu, Amazon, Roku and TV OEMs are essential. The Sr. Analyst should also have familiarity with programmatic offerings and dashboard experience. This role thrives in a fast-paced, ever-evolving ecosystem and has a keen interest in the Pharma and Health Sciences landscape and marketplace.
Primary Responsibilities:
- Help support the development of holistic Video media strategies and analysis (e.g., audience and media partner selection, custom data, DSP (Demand Side Platform) and PMP (Private Market Place) recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including OTT/CTV, OLV/Digital Video, Advanced TV, Programmatic, Linear TV and more
- Collaborate and coordinate with Video Leads to build and develop comprehensive recommendations designed to deliver on client KPIs and drive performance, leveraging a sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
- Work closely with Media planning, Analytics and other internal teams in analyzing and overseeing Programmatic Video campaigns
- Implement and execute media plans across various digital video channels, ensuring accurate targeting, budget allocation, and timely delivery of campaigns
- Build expertise in leading Programmatic ad platforms such as The Trade Desk and Pulsepoint, and share that knowledge with internal teams and customers
- Ensure all Video campaigns are meeting or exceeding campaign delivery, reach, and performance goals by ongoing campaign stewardship and optimization across multiple accounts and brands
- In partnership with team lead, monitor campaign performance, and own client reporting for assigned tactics in coordination with the analytics team
- Tackle problems by using a logical, systematic, sequential approach. Makes difficult decisions in a timely manner. Capable of identifying common problems or hurdles within the Video environment and delivering thoughtful, creative resolutions backed by analytics.
- Keep up to date with industry trends, emerging technologies, and best practices in digital video, and proactively share insights and recommendations with the teams to enhance campaign effectiveness and innovation
- Accountable for video plan output timeliness, accuracy, and executional excellence
- Implement successful Programmatic Video plans using DSPs such as Trade Desk, PulsePoint, AdMission, and others
- Stay abreast of new tools, ad formats, trends and best practices in Video and Programmatic through research and/or industry events and conferences
- Support aggregate negotiations across appropriate channels
- Assist Thought Leadership efforts by authoring and reviewing Video related POVs, Case Studies, and insights based on industry updates, trends, and finding
Requirements:
- 3+ years relevant experience including 2+ years Digital media required
- Expertise in the Video publisher, platform, and audience supplier ecosystem
- Advanced TV, Digital Video, and Connected TV media buying experience required with proven solid technical and negotiating skills
- Solid knowledge of National Linear broadcast media experience and Programmatic buying platforms such as the Trade Desk, Google DV360, or others
- Trade Desk, DV360, or other DSP certification a plus
- Strong digital acumen and project management skills
- Familiarity with programmatic offerings and dashboard experience
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
- Healthcare/Pharmaceutical background a plus
- Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields is a plus
