We are looking for a detail-oriented, innovative, and data-driven Senior Analyst to join our growing Social Intelligence team. The ideal candidate has experience managing and analyzing large, unstructured data sets to identify trends and insights that can help inform our clients’ campaigns across all verticals, including but not limited to: Social, SEM, SEO, Programmatic, Media, Analytics and beyond. The candidate should also have experience working in social listening tools, such as Sprinklr or Brandwatch, to build queries and backend infrastructure for social listening reporting. This person will work closely with the Social Intelligence and Market Research teams to develop and deliver reports for CMI Media Group’s clients.
The ideal candidate will:
- Leading end-to-end social listening reports that includes the collection, analysis, and PowerPoint report development for assigned social listening reports across designated clients
- Partnering with client-facing media teams (Media, Social, Search, etc.) to communicate findings and identify promotional opportunities and recommendations
- Leading assigned report presentations, with support from project lead, to clients to present insights and findings
- Build and refine Boolean queries to enable filtering in CMI Media Group’s social listening tools to collect and analyze the social data surrounding relevant disease states, audiences, and/or topics to generate actionable insights
- Build dashboards in social listening tools based on internal and external client requests to support listening analysis
- Own ad-hoc data pulls requests from internal teams and external clients to support brand planning and strategy that include, but are not limited to, brand and competitive volume, HCP and or consumer conversations, or identification of top influencers.
- Work in partnership with Communications Planning teams to support client brand strategy by aligning on data and insights needed from social intelligence data sets and tools; support the visualization and organization of the data that helps tell a story for comms planning team
- Partner with Market Intelligence team counterparts to support custom market research solutions by infusing reports with social listening data, where applicable
- Understanding of all Audience Intelligence tools – syndicated, secondary, social intelligence – to be familiar with data available to our internal teams and client partners
- Assist in the development of templates, best practices, and trainings for the Audience Intelligence and/or Social Intelligence team
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Daily completion of timesheets that are completed both accurately and at the end of each working day
Requirements:
- 4 or more years of social listening experience
- Analytical abilities, effective communication, and attention to detail
- Strong technical skills
- Proven experience in Primary Market Research analysis
- Able to convey insights into strategic decisions and collaborate with teams
- Critical thinking skills
- Adept at connecting social insights to tangible business outcomes
- Bachelor's degree or equivalent
