Senior Analyst, Product Analytics
Is Analysis your passion? Do you love diving into data and discovering actionable insights? If so, AutoTrader has the role for you!
You will play a key role in building tools and analyses to help AutoTrader advance our product offerings for dealers across the country. As a curious individual, you will be responsible for gathering and analyzing AutoTrader sales/marketing/performance data for its online products, synthesizing with industry data and uncovering actionable insights allowing AutoTrader to achieve its organizational objectives. You will be a whiz at conducting analyses of digital product performance and customer value, explaining performance drivers and trends, identifying areas for improvement, and you will be confident in presenting your findings to internal and external stakeholders and executives.
Key Areas of Responsibility:
Business Analysis & Reporting:
Play a key role in analyses and establishing product- and consumer-centric KPI's; analyze their interdependencies and underlying drivers and develop an AutoTrader view of performance.
Produce analyses and interpretation of complex data aimed at supporting product development, product marketing, and sales efforts, providing context to trends and actionable insights.
Leverage analysis on AutoTrader website performance to develop next steps, and articulate findings to the business and provide business recommendations.
Product Performance:
Design and lead analysis of product performance, product ROI, and quantifying the value AutoTrader products generate for its customers.
Lead efforts to develop and maintain product performance benchmarks, working with product owners to identify areas for improvement.
Participate in preparation and production of sales tools and training components necessary for the Sales team to better sell and understand the value of the products. Support data and analysis needs for new product development as necessary.
Data Knowledge:
Become familiar with AutoTrader product and market/industry data, and understand how it can be used to address business questions.
Work with Engineers and the Product team to provide reporting and website design recommendations.
Build from the ground up new reporting and analytical views using disconnected and disparate data sources to support new initiatives. Evolve and refine those efforts into long term performance management tools.
Other Analysis:
Participate in other corporate and marketing analysis projects as required.
Required Skills and Experience:
· Bachelor’s degree in Business, Computer Science, Engineering, Mathematics, related quantitative field, or equivalent work experience.
· 5+ years of total post-education work experience in roles of progressive responsibility
· 3+ years of experience in conducting and presenting analysis
· Confidence in presenting and regularly communicating complex ideas to internal teams and external clients, both verbally and in writing
· Experience in developing requirements with critical thinking and problem-solving and formulating business metrics for reporting and analysis
· Ability to identify key performance indicators from product plans and models, and influence stakeholder definitions for successful products
· Demonstrated proficiency with large-scale relational database and BI reporting tools (e.g. SQL Server, BigQuery). Must have strong proficiency with SQL and Excel
· Experience with data visualization tools (i.e. PowerBI, Tableau, etc.)
· Experience with web analytics system (i.e. Google Analytics, Adobe Analytics, etc.), experience in implementation of web analytics an asset.
· Working knowledge of Office Suite Applications (Excel, PowerPoint, Word, Outlook).
· Experience with statistical tools an asset but not required (i.e. R, Python, etc.)
· Experience in automotive retail sales an asset but not required
· Exceptional attention to detail and ability to understand and articulate the “big picture."
· Ability to work with minimal guidance; self-starter.
· Strong multi-tasking skills and ability to adapt to change.
· Ability to successfully work and partner across multiple functions in an organization
· Critical thinking and exceptional problem solving skills.
· Curiosity and Passion for complex data analysis and reporting.
· Ability to gather, analyze and synthesize data from various sources and present written assessments and recommendations.
· Strong oral and written communication skills.
