MARKETING MIX SENIOR ANALYST: When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or a price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertisers' strategies. Globally, ~$600B is spent on advertising, and our team's mission is to measure & improve the efficiency of every single dollar of our clients' ad budgets through our leading market research solutions.
As a member of Nielsen's Marketing Mix practice, you will work with leading advertisers, media agencies, and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budgets for the future. You will become an expert in our industry-leading Marketing Mix solution.
The Marketing Mix Senior Analyst will become an expert in all aspects of the marketing mix delivery process end to end: collecting, organizing, and reviewing big sets of data for further analyses, interacting with different teams during statistical modeling, and translating model results into stories and actionable insights for clients. The ideal candidate should have great attention to detail, be accountable for their own tasks, demonstrate strong teamwork skills, and be able to form and express their own opinions.
Responsibilities:
- Lead Marketing Mix projects with clients, from defining business questions to delivering actionable insights through core deliverables.
- Provide proactive, expert-level insights and action-oriented solutions, effectively communicating methodologies and results to clients.
- Partner with clients to develop optimal marketing plans based on analysis results and optimizations.
- Create and present comprehensive reports, including decks and scorecards, with data-driven recommendations and advice.
- Collaborate across Nielsen teams to deliver holistic client support.
- Design, execute, and present analytical studies that address clients' research objectives in the rapidly evolving media landscape.
- Foster collaboration and trust among MMM teams and clients, promoting a culture of diversity, inclusion, and continuous self-development.
- Establish and maintain strong relationships with senior client decision-makers by consistently demonstrating value and driving positive outcomes.
- Mentor junior associates in best practices, client communication, and project execution.
- Stay current with industry trends, emerging technologies, and best practices in marketing analytics to ensure cutting-edge solutions for clients.
Qualifications:
- Bachelor's degree required; advanced degree preferred
- 2-5+ years of experience in marketing research or analytics, preferably in FMCG, Finance, Technology, Automotive, or related industries
- Proven track record of hands-on data analysis and insights generation
- Strong consultative storytelling skills, with the ability to translate complex data into actionable insights
- Demonstrated enthusiasm for applying statistical analysis to solve business challenges
- Proficiency in working with large datasets and data manipulation tools
- Excellent organizational skills with a keen eye for detail; ability to manage multiple projects simultaneously while meeting deadlines
- Superior communication and presentation skills, with the ability to convey complex information to diverse audiences
- Fluency in English, both written and verbal
- Experience with online advertising analytics is highly desirable
- Familiarity with Nielsen, Circana, and media audience data is a plus
- Adaptability and willingness to learn new technologies and methodologies in a rapidly evolving industry
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be $50,000 - $185,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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