The Senior Analyst, Market Research will assist in leading and creating research methodologies and approaches, day-to-day execution of projects, and analysis and insight generation of research data across multiple segments and/or audiences. The ideal candidate comes with an understanding as to best research methods, survey development, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication and a proactive approach to finding and solving problems that may arise
RESPONSIBILITIES
- Design surveys with input from other stakeholders, including researching the brand and market for relevant information
- Participate in client meetings with the media teams to understand client objectives, present survey design, facilitate agreement on the final questionnaire, and present results
- Facilitate internal team discussions to describe our offerings to internal stakeholders and suggest appropriate research for their needs, including methodology, sample size, and research requirements
- Analyze custom survey results, secondary and syndicated data, as well as desk research (including social listening, as needed) to generate meaningful insights, statistical differences between segments and/or pre- and post-campaign metrics such as awareness, message recognition, and intent to prescribe
- Ability to analyze both qualitative and quantitative data to effectively address internal / external client needs
- Assist in the projects including managing email deployments and honoraria payments
- Work with internal stakeholders to define key objectives for custom and syndicated research
- Collaborate with internal teams to share findings, interpret results, and align on strategic recommendations for our clients
- Work closely with our Social Intelligence team to integrate traditional market research data with social listening data and findings
- Identify opportunities for new methodologies or analyses that can best serve our clients
- Proactively take a forward thinking approach to research, understanding new and unique opportunities
- Assist in, and make suggestions for decisions and direction on survey design and statistical analysis
- Ability to synthesize research findings into actionable insights
- Ability to manage survey responses to ensure clean data needed for analysis
- Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights (from social listening and/or desk research)
REQUIREMENTS
- Bachelors Degree in statistics, business, medical or behavioral sciences - Advanced degree preferred
- Minimum of 3 years experience with data analysis and reporting of results
- Minimum 2 years developing questionnaires and conducting quantitative primary market research
- Experience / ability to synthesize qualitative data
- Knowledge of Healthcare Industry a plus
- Knowledge of basic statistical methods
- Working knowledge of application software such as SAS
- Working knowledge of survey software tools, such as Qualtrics
- Proficiency with Microsoft Suite
- Ability to use Microsoft Excel for data manipulation and reporting
