Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.
Must be local to the New York, New Jersey or the tristate area.
Duties and Responsibilities:
Manage Google Analytics accounts, including tagging, custom segments, goal tracking, etc., across website, email, and media assets
Work closely with the development team to manage, implement, and QA necessary tracking codes and campaign execution across brands, channels, and systems
Manage weekly, monthly, and quarterly reports, leveraging database analysis skills, as well as data visualization and business intelligence tools
Requirements and Experience:
Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related field. A master’s degree is a plus.
Strong proficiency in analytics tools and software (e.g., SQL, Excel, Looker, Tableau, R, Python).
