Support the development and execution of comprehensive market access marketing strategies for clients, focusing on all MA ecosystem stakeholders (e.g., payers, hospitals, integrated delivery networks (IDNs), office practice managers, HUBs, specialty pharmacies)
Conduct access landscape assessments and PSS benchmarking studies to inform strategic recommendations and tactics
Collaborate with team members and clients to support annual market access brand planning
Contribute directly to the creation of high-impact marketing materials (e.g., payer value propositions, pre-approval information exchange (PIE) decks, banner ads, brochures, flashcards, formulary kits, patient support collateral)
Support the medical, legal, regulatory (MLR) submission (e.g., Veeva) and review process for all collateral material as necessary
Collaborate with other colleagues and share key insights on project execution
Occasionally support business development efforts by developing high-impact proposals
7-11 years of MA marketing experience in either a pharmaceutical company or MA agency/consultancy, retail, commercial, government (DOD) experience, Medicare, IDN (integrated delivery network) LTC (long term care) a plus
Broad therapeutic knowledge: oncology immunology, cardiology
Good understanding of the US healthcare system, payer landscape, and market access dynamics
Ability to translate MA and clinical concepts into clear, compelling narratives and messages
Experience with market research, data analysis, and collateral development
Strong work ethic and ability to multitask across multiple projects and priorities
Excellent communication, writing, and presentation skills
Ability to travel occasionally for client and internal interactions
Bachelor's degree in marketing, business, or related field; MBA preferred