The Role
You will be responsible for achieving and exceeding sales revenue targets in accordance with the sales plan, through the effective management of customer relationships. You will provide a high level of customer service and account management to prospective exhibitors.
Key Performance Indicators
- Work with EM/ ED to deliver sales strategy
- Achievement of sales revenue targets within timelines
- Number of effective calls and client meetings made per week
- Exhibitor satisfaction levels
- Timely & accurate reporting of sales results and activities
Sales and Account Management
- You will achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan
- You will be working independently and with the Exhibition Director to create strategic plans to achieve revenue goals by generating new sales ideas and researching new markets and trends.
- You will build and maintain strong client relationships by having regular contact or F2F meetings with existing clients throughout the event cycle
- You will provide on-site account management at our events to achieve high exhibitor satisfaction levels
- You will be tasked with developing new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, telephone contact, industry networking and client meetings.
Management and Reporting
- You will ensure data capture of sales activities/calls and updating the CRM
- You will be completing regular updates on sales progress and you will be required to report back to the business on sales progress (e.g. revenue vs target, activity reporting etc.)
- You will also take a keen interest in the debt reports and assist the finance team with revenue collection
- You will work closely with the marketing team and provide them with market intelligence to assist with exprom and visprom campaigns
- You will monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
- Ideally you will have an understanding and awareness of floor plan design.
- You will work cross-functionally across internal departments including operations, marketing, finance to maximise client experience.
- You will be an integral part of overall show management effort in performing additional duties as required.
Minimum Education Level
- Educated to degree level or equivalent
Essential
- You have significant and successful experience in a sales role
- You are highly target driven
- You are computer literate and proficient in the use of commonly used business software
- You have effective verbal and written English communication skills
- You showcase strong interpersonal skills
- You have commercial awareness
Desirable
- You will ideally have an awareness of exhibition production
- You will ideally have experience of growing and developing new markets and products
- You will have some experience of tele-sales, media sales or exhibition sales.
- You will have relevant industry knowledge
- You will have an understanding of event cycles
- You will ideally be able to speak Arabic (This is desirable)
Additional information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the trust they receive and most of us balance time in the office with time working remotely and flexibly
- Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Broader impact: take up to four days per year to volunteer
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks
- Annual Flight entitlement after completing 1 year service paid as a cash amount
- A comprehensive company funded private medical insurance with optical and dental coverage
- A Share Match scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
- Recognition for great work, with global awards and kudos programmes
- Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here
