Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media, and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman Toronto is looking for a SeniorAccount Manager to join the Business Marketing team, working closely with the other Edelman specialties including Creative,Digital and Paid and Performance team. Reporting to a Vice President, Business Marketing - the Senior Account Manager will be responsible forleading and executing integrated projects for various B2B clients across both marketing and communications, with a key focus on digital. As a Senior Account Manager, you have a passion for complex business challenges and diving into analytics to provide clients with strategic solutions. You have a track record of fostering strong relationships with Clients, ensuring that projects are delivered on brief, on time, and on budget. You also have success in helping to drive new business initiatives and bringing new Clients on board. You are not only on top of the latest B2B and digital trends but know how to get things done in this space: process oriented and levelheaded. As a Senior Account Manager, you are able to collaborate with colleagues at all levels, effectively managing up and down, and creating a supportive environment to help grow and mentor junior colleagues.
As we continue to grow the Business Marketing discipline in Canada, we are seeking a unicorn that straddles equal parts strategy, passion for creativity, hands on digital platform knowledge, CRM, and the ability to read data and formulate proactive recommendations solving our clients’ ever-changing needs and challenges.
The ideal candidate will thrive on building relationships with both clients and internal peers. They will have extensive experience with many of the following: digital content, channel planning, exposure to paid media strategies, content development, and measurement approaches. They will also have excellent organizational skills and the ability to adapt to new conditions, assignments, and deadlines.
Responsibilities:
- Build strong relationships with clients and operate as day-to-day client lead
- Execute and lead B2B marketing and communications programs for clients including oversight/execution of integrated strategies, including account-based-marketing and CRM programs
- Exhibit effective project management working closely with account teams and project management teams – prepare and/or review activity reports and status reports for clients; keep the account team abreast of timelines and deadlines; ensure high-quality delivery against deadlines
- Participate in new business process including research, audits, proposal development and pitch presentations
- Work closely in integrated teams to ensure seamless coordination between marketing and communication activities, and creative campaigns
- Demonstrate an understanding of clients’ business challenges and objectives, with the ability to provide strategic thinking and proactive solutions
- Understands available data on digital platforms, with the ability to read data and strategically leverage to inform strategies
- A willingness to develop a thorough understanding of clients across sectors, with a focus on understanding the client’s challenges and opportunities
- Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
- Pursue opportunities for learning new expertise & share appropriately
- Viewed as strong "team player" and serve as role model to more junior team members
- Recognize impact of self on others; maintain strong internal/external relationships; support fellow team members
- Share the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)
Qualifications:
- Post-secondary education in a related field
- 6-8 years of digital marketing experience, including experience working with sales, marketing, and communications teams
- Excellent client management skills
- Experience with LinkedIn, CRM platforms, and account-based-marketing, and a track record of strategic deployment of digital tactics and strategy
- Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision
- Proactive thinker with strong problem solving, strategic communication and presentation skills
- Experience with managing budgets that account for staff, advertising, third-party and ongoing fee costs
- Ability to work in a fast-paced, collaborative team atmosphere, serving multiple clients at the same time
- Additional nice to haves include in-platform experience in LinkedIn, CRM platforms (Salesforce, Adobe), Google Analytics; exposure to account-based-experience programs; agency experience.
