Assembly Media Inc., a subsidiary of Daniel J. Edelman Holdings, Inc., has an exciting opportunity for a Senior Account Executive on the Microsoft Communications team, that focuses on reaching multicultural audiences across the US.
Must have strong earned and creator experience, account management skills, a proven track-record of driving results to targeted multicultural audiences, and the ability to operate in a fast-paced environment.
Responsibilities
- A passion for reaching Black/ African American audiences via earned tactics and creator partnerships
- Help plan communications plans and implement public relations and creator tactics to meet client objectives
- Confidently communicate with clients and provide cross-team support including preparing client status and activity reports, attending meetings and conference calls, compiling media and competitor coverage audits, etc.
- Be on the pulse in terms of what is happening on the news, on social and in culture in relation to the target audience
- Understand your client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
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Media and creator expertise:
- Grow and build relationships with key consumer and multicultural media and creators
- Keep master media and creator lists up to date on an ongoing basis and compile targeted media and creators lists specific to campaigns
- Confidently pitch to media and creators to support reactive and proactive opportunities
- Create media materials to support client campaigns that are well-written and newsworthy
- Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
- Demonstrate an understanding of research techniques, including analysis of media coverage and online conversation (volume and tone) as well as creator analytics
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
Basic Qualifications
- 2+ years of relevant experience in an integrated role – working across earned and creator
- Bachelor’s Degree
Preferred Qualifications
- Proven publicity skills; ability to secure message rich coverage in top-tier publications and have strong media contacts/relationships
- Solid knowledge of the media landscape, with specific understanding of how national, consumer and multicultural publicationsoperate and what it takes for brands to break-through.
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop earned and creator plans
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.
- Proven ability to manage large projects and small teams on one or more sizable accounts.
#LI-TP
Assembly is an integrated agency providing purpose-built communications to Microsoft – bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft’s mission to empower every person and organization on the planet to achieve more.
We advocate for ideas based on real audience insights and sound strategic opportunities and bring them to life with creative executions that earn attention. We are the team behind some of Microsoft’s most exciting work across Surface, Xbox, M365, and Windows to name a few. We are the lead agency for the Microsoft brand across social; the global PR agency of record for Xbox; and the influencer agency of record for Xbox, Surface, M365 and Windows. Assembly is also a strategic partner for executive communications across Microsoft Store and several executives across the company.
Our results are a direct reflection of our culture and people – we believe that bringing together diverse perspectives enhance creativity and innovation, and we embrace and celebrate differences both in our organization and through our work. We’ve partnered with Microsoft for 27 years, across 17 countries around the world. Come be a part of our collective story as we partner with Microsoft to enable each other to achieve more.
Assembly Media was founded in 2014 under DJE Holdings to exclusively service Microsoft. In 2019 our parent agency, Edelman, was recognized by AdAge as one of the top 10 creative companies in the U.S. and recognized as a 2019 Best Place to Work.
Assembly is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
