ABOUT THE ROLE:
We are seeking an experienced Senior Account Executive to join an emerging team of media specialists based in NY to support accounts focused on technology and consumer products/goods. You will be responsible for driving media activities - including pitching, media relations and POVs - across multiple accounts.
You will also be joining an emerging group of specialists, who often have visibility across the agency and are passionate about all things media. This is a great next step for those with a knack for media relations, are interested in expanding their relationships to new verticals and professionals who want to help clients win in the media in ways they haven't before.
RESPONSIBILITIES:
- Extensive media relations experience, securing coverage across tech, consumer, and lifestyle verticals (experience with affiliate links a plus.)
- Maintaining strong media relationships with influential, national media.
- Crafting thoughtful pitches and uncovering compelling stories.
- Staying on top of the media landscape (what’s being covered in the news, who is covering it, etc.) and providing a media expert POV across the agency.
- Mentoring junior staff to effectively work with media.
- Building and maintaining current media lists (familiarity with Cision, MuckRack is a must.)
- Researching, interviewing, writing, and editing pitches as well as knowing best practices for other media materials (fact sheets, press releases, key messages, and others) as needed.
- Practicing effective project management while working with other team members and understanding the "big picture" of the client program.
- Coaching junior employees and demonstrated ability to supervise & delegate tasks appropriately.
- Assisting with new business as necessary.
QUALIFICATIONS:
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof or vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- You have an understanding of the media landscape and what it takes to secure meaningful client wins with media.
- You are resourceful and tenacious when it comes to delivering results for clients and your team.
- Building strong relationships is in your DNA and you are a true partner to both clients and your team.
- You have earned a Bachelor’s degree.
- PR is your passion, and you have 3+ years of media relations experience.
- People recognize your excellent writing and verbal communication skills.
- Earned media placements by crafting newsworthy pitches, releases, contributed articles in consumer lifestyle verticals.
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
