Senior Account Executive, Consumer Brand Public Relations, Sports
Hybrid Work Structure, New York Based
About Burson:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Role:
Burson has an immediate opening for a Senior Account Executive based in New York City to join our Consumer & Brand Practice, focused on clients in the Sports and Entertainment sectors for large activations and events coupled with media relations and athlete sponsorship communications.
This role requires an individual who is proactive, capable of blending trends and culture into meaningful PR strategies, with an understand the media landscape – specifically in sports and culture - and what editors/reporters need today.
Qualified candidates will have experience supporting consumer communications efforts across sports or consumer lifestyle / fashion with the ability to anticipate client and team needs, develop strategy, create messaging, and build and leverage strong media contacts. Experience in activating brand/client sponsorships in sports will be preferred.
The Work:
•Serve as a key team member contributing to the execution and management of multiple projects and workstreams
•Develop media materials (pitch emails, reporter backgrounders, spokesperson briefing material, messaging)
•Develop targeted media lists, pitches, and learn/follow clients' priority media
•Develop media relationships to contribute to pitching and coverage to meet client objectives
•Understanding of social platforms to garner media coverage for client campaigns
•Identify trends happening amongst key audiences and bring forth ideas
•Provide in-office support for press requests and product needs in a timely manner
•Coordinate shipments and messenger services for product deliveries and press samples
•Track and analyze media hits and campaign results against KPIs; maintaining media tracker of press coverage
•Develop deep knowledge of client industry and contribute to the development of strategic client plans
•Support development and execution of media and influencer events
•Ability to own projects and communicate effectively with team members
•Participate in client meetings, accurately capturing meeting notes, next steps
Experience that Contributes to Success:
•2-3 years of PR experience, agency preferred, with interest in Consumer brands, sports and entertainment.
•Strong writing, media, and research skills
•Results-focused approach and willingness to go the extra mile for clients
•Ability to work effectively in a team-oriented, fast-paced environment
•Highly detail-oriented, with excellent time-management skills.
•Travel and possibility of working outside of business hours for event staffing needs
•Experience in Microsoft Office, Cision, MuckRack, Brandwatch and Google Workspace preferred
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
Burson Perks:
•Hybrid work environment that offers the flexibility and balance of working from home and going into the office
•Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
•Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers.
•Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
•12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
•Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
•401K Savings and Investment Plans
•Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
•WPP Employee Discount Program based on client roster
•More information on benefits can be found Here.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
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Recruitment Privacy Notice https://www.bursonglobal.com/p/recruitment-privacy-notice
California Recruitment Privacy Notice https://www.bursonglobal.com/p/california-recruitment-privacy-notice
The base salary for this position at the time of this posting may range from $40,000 to $85,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, click here for more details - https://mybenefits.wpp.com/.
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at [email protected]. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
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