Senior Account Executive

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

The role:

As a Senior Account Executive, you'll be responsible for managing a portfolio of clients and playing a key role in ensuring the successful execution of client activities. You'll contribute to Burson's performance by supporting senior team members and leaders in managing client relationships, exceeding client expectations, generating new business, and developing high-performing teams. You'll also contribute to our corporate strategy and help ensure superior client service, a winning culture, and profitability.

Job Responsibilities:

• Play an active role in supporting the senior team members in planning and quality implementation of PR initiatives for a group of accounts within time and budget constraints. 
• Support the senior team in developing quality materials such as press releases, bylines, briefing books, etc.
• Maintain relationships with prominent media members within and outside your clients' industries, staying current on any news that can benefit clients.
• Be responsible for creating professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.  
• Participate in new business development, including brainstorming and research. 
• Be an effective team player and contribute to an inclusive working environment that welcomes opinions, ideas and suggestions from all sources. 
• Experience or interest in ESG issues is preferred.

Requirements

• Degree qualifications with at least 2 years of relevant experience in corporate communications/ public affairs in PR agency  

• Great media relations with regional and local media across sectors  

• Experience in dealing with cross-market counterparts is a plus 

• Experience handling regional/international accounts is a plus.

• Excellent written and verbal communication skills in English and Cantonese are essential.

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

For more information, visit www.bursonglobal.com.

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