The Role:
As a Senior Account Executive, you are expected to work on one or more clients and play a key role ensuring the proper execution of client activities. You will contribute to BCW’s performance by supporting the senior team members/leaders in managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
What you’ll do as you move with us:
- Be the go-to person for the client by staying current on your client’s businesses and industries, understand current trends and hot topics related to your clients
- Be passionate about the media and understand how to build creative campaigns to resonate with different target audiences and journalists from different sectors
- Play an active role in supporting the senior team members in implementing plans
- Be passionate about coming up with great ideas, making use of insights, research and creative technology to bring your client’s products or services to life
- Excellent written communication skills, helping to develop quality materials such as press releases, speeches, reviewer’s guides and feature pitches
- Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients
- Stay updated on social media trends and build relationships with key influencers
- Be detail driven and efficient at creating professional meeting minutes, status reports, campaign summary reports and general account activity reports.
- Constantly be on the look out for new proactive opportunities for your clients and support the senior team members in winning new business within existing and potential clients; lead research projects and be able to provide accurate and precise research findings based on key insights as well as contribute to brainstorms
- Be an effective team player and create an inclusive working environment that welcomes opinions, ideas and suggestions from all sources
- Help the senior team members in providing on the job training (eg, research, news monitoring etc.) to junior team members and delegate tasks with intended timelines and clear expectations of outcomes
Requirements
Experience that contributes to your success:
- Degree qualifications with 3 years or above of related public relations and communication experience, agency background is preferred
- Experience in handling integrated communications responsibilities with a focus on B2C technology and lifestyle
- Experience in handling regional/global clients will be an advantage
- Excellent written and verbal communication skills, including translation skills, in English and Mandarin is a must
