The vision of LinkedIn’s Marketing Solutions (LMS) business is to create economic growth for every organization worldwide by helping marketers reach, engage and convert their audiences at scale.
Through sponsored content in the feed (video, lead-generation forms, connected TV, carousel ads), personalized messages to your LinkedIn inbox (InMail), LinkedIn Events/Live and many other innovative formats, LinkedIn is transforming B2B (Business 2 Business) and high-consideration B2C (Business 2 Customer) marketing.
As an Account Director, you will drive growth by developing and executing a sales strategy to strengthen our customer base in APAC. Leveraging your extensive digital sales experience, you'll provide data-driven marketing strategies, acting as a trusted advisor to high-potential clients. You will build high-level relationships, optimize advertising growth, and generate business plans. This role requires a client-centric, solutions-driven, and proactive self-starter eager to make our clients successful in their LinkedIn Marketing Solutions journey.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
Responsibilities:
- Build trusted advisor relationships with senior stakeholders and CXOs in customer businesses and media agencies via phone, emails, events, and social selling to secure media budgets.
- Reach and exceed sales quotas while contributing to overall vertical and team goals.
- Understand clients' business challenges, competitive environments, and success metrics to create effective campaign strategies.
- Craft sales narratives covering digital marketing, content marketing, branding, and lead generation to help clients achieve their objectives.
- Execute sales plans, provide forecasts, manage pipelines, balance leads, maintain CRM hygiene, ensure customer engagement, and demonstrate systems proficiency.
- Evangelize LinkedIn through attendance and speaking engagements at customer events.
- Lead as a disciplined business manager, mapping out success for a portfolio of clients.
- Deliver a consultative sales approach for each client to meet their marketing objectives.
- Lead with insights through client research, industry-specific information, and trends.
Basic Qualifications:
- 10+ years of experience in digital advertising across either sales, marketing, consulting, or media
- 5+ years digital media sales experience growing customers in APAC
- 5+ years of managing regionally headquartered customers and understanding of the APAC media landscape
- Experience dealing with CMO / Media Director when closing deals
Preferred Qualifications:
- Demonstrated success in excelling within a target-driven environment, adept at managing CRM for the sales process
- Ability to drive results and build relationships across multiple client levels.
- Success in target-driven environments, strong SEA media network, and consultative selling skills.
- Experience managing and prioritizing large portfolios of customer advertising budgets and campaigns.
- Demonstrated ability to negotiate and close deals through consultative selling.
- Skilled data-driven storyteller, leveraging insights to drive client action and investment.
Suggested Skills:
- Digital Media Selling
- Negotiation
- Communication
- Business Forecasting
- Strategic Thinking
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