Senior Account-Based Marketing (ABM) Manager, NAM

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

As a Senior Account-Based Marketing (ABM) Manager for the North American (NAM) territory, you will lead and execute Demandbase’s ABM strategy to drive growth across key accounts. Working closely with sales, product marketing, and customer success teams, you will design and implement targeted, personalized marketing campaigns to engage high-value accounts and move them through the sales funnel. You will leverage your strategic thinking and data-driven approach to optimize ABM efforts, increase pipeline, and help expand our footprint within key enterprise clients.

The base compensation range for this position, not including the company bonus, is: $160,000.00 - $195,000.00  

What you'll be doing:

• Develop and execute personalized ABM strategies for the North American market to engage high-priority accounts and key decision-makers.
• Collaborate with sales teams to align marketing initiatives with account objectives and ensure integrated campaigns that drive results.
• Create and manage multi-channel ABM campaigns, including digital advertising, content marketing, email marketing, and events.
• Measure and analyze the effectiveness of ABM campaigns using tools like Salesforce, Marketo, or similar platforms, and optimize efforts based on insights.
• Build strong relationships with cross-functional teams to align on goals and ensure consistent messaging throughout the customer journey.
• Provide regular reporting on key metrics, campaign performance, and ROI to senior leadership and stakeholders.
• Stay current on ABM best practices, tools, and technologies to drive innovation and effectiveness in Demandbase’s marketing efforts.

What we're looking for:

• 5+ years of experience in B2B marketing, with at least 3 years focused on account-based marketing.
• Proven track record of developing and executing successful ABM campaigns in partnership with sales teams.
• Strong understanding of ABM technology platforms and tools, such as Demandbase, Terminus, Marketo, Salesforce, or similar.
• Data-driven mindset with the ability to analyze and interpret data to optimize marketing efforts.
• Excellent communication and collaboration skills to work effectively with sales, product marketing, and other cross-functional teams.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.