Senior Account-Based Marketing (ABM) Manager, EMEA

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

As a Senior Account-Based Marketing (ABM) Manager for the EMEA territory, you will spearhead the development and execution of Demandbase’s ABM strategies to grow our presence in key European, Middle Eastern, and African markets. Collaborating closely with regional sales teams, product marketing, and customer success, you will drive targeted, data-driven campaigns that focus on engaging high-value accounts and progressing them through the sales pipeline. You will play a critical role in tailoring ABM initiatives to align with market nuances and the unique needs of enterprise clients across the EMEA region.

What you'll be doing:

• Develop and execute region-specific ABM strategies aimed at engaging key accounts and decision-makers in EMEA.
• Work closely with sales and product marketing teams to ensure that marketing efforts are aligned with account goals and regional priorities.
• Design and launch multi-channel ABM campaigns, including digital advertising, events, email, and content marketing, tailored to the cultural and market-specific needs of EMEA.
• Track and measure campaign effectiveness, providing regular analysis and reporting to optimize future initiatives.
• Collaborate with cross-functional teams, ensuring consistent messaging and alignment across the customer journey.
• Maintain awareness of local market trends, competitive activities, and ABM best practices to inform strategy and execution.
• Report on key performance metrics and campaign ROI to senior leadership and provide recommendations for continuous improvement.

What we're looking for:

• 5+ years of B2B marketing experience, with at least 3 years focused on account-based marketing, preferably in the EMEA region.
• Proven track record of successfully developing and executing ABM campaigns, particularly in collaboration with sales teams.
• Experience with ABM tools such as Demandbase, Terminus, Marketo, Salesforce, or similar platforms.
• Data-driven, with strong analytical skills to measure and optimize campaign performance.
• Understanding of cultural and business nuances across the EMEA region to create relevant and engaging marketing campaigns.
• Strong communication and collaboration skills, with the ability to manage relationships across diverse teams and regions.
• Ability to handle multiple projects and deadlines in a fast-paced environment.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.