lastminute.com group is looking for a SEM Account Manager.
The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities
- Full ownership of performance for a specific market or product area
- Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
- Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
- Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
- Optimise accounts to target, management of roadmaps and ensuring timely delivery
- Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
- Establish new processes and improve existing campaigns with automation solutions
- Support internal sharing of knowledge through training and coaching
- Adherence of Performance Marketing best practice at all times
- Develop your own product knowledge as tools/products evolve/change
Skills and Experience
Essential
- 4 years in Performance Marketing, with a preferred focus on SEM
- Excel skills: interpret and analyse big chunks of data from multiple sources
- Dynamic person with analytical skills and a data-driven approach
- Ability to leverage data to influence marketing decisions
- Experience managing large budgets for Paid Search campaigns
- Web analytics (e.g. Google Analytics, Webtrends etc)
- Automated bidding (GoogleAds, SearchAds360, etc)
- Intermediate German language
Desirable
- Mysql, BigQuery
- A/B test tools
What we offer
By joining our company, you will have the chance to:
- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey and our internal mobility perspective
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Manage your own schedule thanks to the flexible start and end of the working day
- Get focus time for learning, development and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Get free snacks, hot drinks, water, beverages at our offices
- Participate in amazing winter and summer corporate events
- Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.
