- Take ownership of the paid search, and be responsible for meeting performance targets and driving strategic growth. Lead the development and execution of roadmaps in collaboration with senior management, aligning with overall business objectives;
- Paid Search Performance Management: Oversee the performance management of paid search campaigns, including budget forecasting, management, and optimisation. Ensure that campaigns are effectively managed to meet or exceed KPIs;
- Technical Expertise: Provide technical support and guidance on Search related tracking and reporting as well as account setup;
- Testing and Innovation: Drive experimentation and innovation within the channel by managing a testing backlog, and scoping new opportunities. Stay up to date with industry trends to ensure the channel remains competitive;
- Data-Driven Decision Making: Analyze campaign performance and pull together complex data sets to surface insights. Develop actionable plans to improve or grow the channel, using data to guide decisions.
- A minimum of 5 years of hands-on experience in performance marketing, with a focus on search engine marketing (SEM);
- Proven track record of managing successful search campaigns and achieving measurable results, preferably in a startup or fast-paced environment;
- Proficient in setting up and optimizing paid search campaigns on platforms such as Google Ads and Apple Search Ads;
- In-depth understanding of keyword research, bid management, budget management, account structure and A/B testing strategies;
- Proficiency in setting up and optimizing conversion tracking to measure the success of advertising campaigns;
- Understanding of mobile-specific strategies, including mobile bid adjustments, responsive search ads, and mobile-specific ad extensions;
- Familiarity with the Google Shopping Platform with experience in feed management and campaign optimization a plus;
- Strong verbal and written communication skills, with the ability to convey complex ideas to both technical and non-technical stakeholders;
- Collaborative approach to work well with cross-functional teams and external partners.
- A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals;
- 26 days of vacation, +1 day every year up to a maximum of 30 days;
- A mobility budget of 30 EUR per month with NAVIT, which you can use individually for Uber, BVG and many other providers;
- A cool discount on your Urban Sports Club membership;
- Attractive company pension options;
- Unlimited access to an e-learning and development platform, MyAcademy, including online German courses;
- Online discounts with Corporate Benefits and Future Bens;
- A cool discount off your personal Flink orders; be the first to test out new products!
- A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance.
It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
