Search Engine Marketing Manager

The Company

At Zuora, we do Modern Business. We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role

Zuora is seeking a paid search expert to join our marketing team as a Search Engine Marketing Manager. In this role, you will play a crucial part in shaping our digital presence and driving customer acquisition through paid search channels. Reporting to the Senior Director of Digital Marketing, you’ll be responsible for owning the end-to-end management of SEM campaigns, including initial setup, daily management, and ongoing optimization. This role offers the autonomy to experiment with new ideas and contribute fresh perspectives, making it ideal for a strategic thinker who excels in both data analysis and creative problem-solving.

Key Responsibilities

• In collaboration with the Senior Digital Marketing Manager, develop search engine marketing (SEM) strategies that efficiently meet business objectives. 
• Manage setup and execution of paid search strategy, including configuration of account settings, tracking implementation, creation and organization of ad groups, writing of compelling ad copy, identification and refinement of keywords, and audience targeting.
• Implement and optimize advanced bidding strategies to maximize ROI, including automated and manual bid adjustments.
• Continuously monitor campaign performance, making real-time adjustments to bids, budgets, and targeting parameters to ensure alignment with business goals and KPIs.
• Conduct A/B testing on various elements of the campaigns (e.g., ad copy, landing pages, targeting criteria) to drive continuous improvement and learning.
• Manage campaign budgets, ensuring efficient allocation of resources across different campaigns and adjusting spend based on performance data and strategic priorities.
• Collaborate with cross-functional teams to communicate regular reporting updates to leadership, highlighting key metrics, trends, and insights.
• Make data-driven recommendations for campaign improvements to support the overall strategy.
• Participate in quarterly planning and provide performance forecasts.
• Stay informed about the latest trends and best practices in paid search and digital marketing to contribute ideas for optimization.

Requirements:

• Experience:
• 3-5 years of hands-on experience managing paid search campaigns 
• Proven track record of successfully executing and optimizing paid search campaigns with measurable results.
• Technical Skills:
• Familiarity with tools such as Google Ads, Bing Ads, and other search platforms.
• Strong understanding of paid search reporting and analysis.
• Proficiency in web analytics, with extensive experience in GA4.
• Additional Qualifications:
• Excellent attention to detail, with strong organizational and execution skills.
• Ability to work efficiently under the direction of the reporting manager while managing multiple tasks and deadlines.
• Strong communication skills for reporting and collaboration with internal teams.
• Understanding of how paid search integrates with overall marketing efforts.

#ZEOLife at Zuora

As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it’s exciting. Our people, whom we refer to as “ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we’re making what’s next possible for our customers, community and the world. 

As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off 
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave 
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing  

Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location & Work Arrangements

Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.