Marketing Specialist, Hasselfors Garden, Kekkila-BVB

Kekkilä-BVB is the European leader in horticulture. We provide products and services for retail, consumers, landscapers and professional greenhouse growers to over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Algomin, Terra Brill, Jardino and Florentus. Together with our customers we grow for a better future. Kekkilä-BVB is a part of Neova Group. www.kekkila-bvb.com

We are currently looking for a part time (4 days a week)

Marketing Specialist
For Business Area Nordics Retail, to our head office in Örebro, Sweden

Do you want to have a meaningful job where you get a chance to inspire and help people to grow more plants, add more green to our homes and gardens? We offer you a challenging and rewarding role in an international business in the horticultural industry. In this role you will be involved in planning, implementing and developing our marketing communication activities towards consumers for our Swedish brands, Hasselfors Garden and Algomin as well as on a Nordic level for our Kekkilä brand. You will be part of the international Digitalization & Marketing team but will also work closely with sales and product management teams. This role is a maternity leave cover for approximately one year.

Who we are looking for:

We are looking for you who have some years of experience in B2C marketing and campaign planning. You have a good understanding of digital marketing and passion to stay up to date with changes in digital platforms and new possibilities. You have excellent communication skills and can express yourself creatively.

As a person, you are a real team player with a service mindset and hands-on attitude. You speak and write fluent Swedish so that you can easily create marketing content. You are also proficient in English as a working language to communicate with colleagues.

For this role, you must have knowledge of Microsoft Office and Adobe Creative Suite (Photoshop, InDesign, Premiere Pro). You also have experience using different marketing tools, such as WordPress, GA4, Meta Business Suite. It is a big plus if you have experience in Google Ads and Search Console.

Work task:

• Plan, manage and optimize editorial calendar for different marketing channels according to brand strategy and marketing plan
• Set plan, brief, budgets and follow-up on SEM and social media marketing efforts and campaigns together with agency
• Social media planning, content creation, community engagement, follow-up and analyze results on a Nordic level
• Web site content and features, including SEO and copywriting
• Set plan, budgets, manage and follow-up influencer co-operations
• Analyze marketing data and metrics to measure the effectiveness of marketing campaigns and follow-up competitor communication
• Collaborate closely together with product management, sales and Trade Marketing Manager to ensure the brand message is in line with our sales targets, supports product launches and is consistent across all channels
• Communicate and report marketing activities internally