Responsible for product and brand portfolio management, including understanding market profile, needs and trends with the objective to secure a proper brand and product availability to meet markets needs and in accordance with Continental strategy for PLT (Passanger and Light Truck Tires) business unit in the SAM region.
- Create Business Plans for new products along with Sales and Controlling and follow up the approval process.
- Gather and provide product requirements to R&D in order to garantee the closest performance to the expected.
- Support R&D in the development process.
- Support Plant in product industrialization.
- Ensure local production of maximum number of articles possible along with Global Tire Sourcing and Operations.
- Initiate local product introduction approval process
- Monitor product portfolio' sales performance vs approved business plan
- Provide the benchmarking team with competitors products and information
- Feed Marketing, Customer Service and Sales areas with product information (presentations, data, etc.)
- Secure apropriated market coverage.
- Secure imported OEM's tires available in the portfolio.
- Responsible for SAM Product Road Map.
- Support local brand strategy / definition by segment and distribution channel.
- Ensure product portfolio is aligned with brand strategy.
- Support monitoring of Continental brands positioning versus competitors.
- Support overall brand management (pricing, coverage, profitability, etc.)
- Request product performance indicators to Customer Service and R&D.
- Gather product acceptance feedback from sales.
- Identify performance gaps and address corrective action (new product development or current product improvement).
- Represent SAM region on the PLT Product Planning Team.
- Monitor market specific regulations or requirement (e.g. governamental performance labeling)
- Fluent English
- Desirable Advanced Spanish
- Tire Technical knowledge
- Tire market knowledge
- Bachelor in Engeneering, Business Administration or Marketing
- Availability for domestic and international travels
Ready to drive with Continental? Take the first step and fill in the online application.
