- Work with the solution architect to translate business requirements/user stories into a practical, scalable solution that leverages the functionality and best practices of the chosen marketing automation system.
- Facilitate client meetings to share marketing automation framework, best practices, and case studies.
- Work with clients to shape marketing automation system design and strategy.
- Ensure clear and effective communication during the project.
- Work effectively as an individual and with team members to ensure customer satisfaction.
- Performs marketing automation system administration, configuration, data migration, and integration duties as directed.
- Keep up-to-date on the latest industry trends and research to share with clients, drive practice development, training, and thought leadership, and develop best practices.
- Understand the ins and outs of Salesforce Marketing Cloud and create the right solution to solve the client's unique challenge.
- Identify risks that threaten project success and recommend workarounds.
- Get creative designing, prototyping and building Salesforce systems including cross cloud solutions that cover Marketing Cloud, Salesforce Core Cloud and Data Cloud.
- 3 to 5 years of experience working with Salesforce Marketing Cloud, Data Cloud and related products.
- Ability to handle client interactions at the senior level to lead project discussions.
- Ability to guide client in building an effective marketing feature roadmap and support its implementation.
- Understand key CRM business architecture.
- Excellent in HTML Email and Landing Page designing.
- Understanding of Salesforce programming (Apex and Visual force).
- Experience in AMP Script for Advance Personalization.
- Experience in lightning development, able to build components and apps.
- Good knowledge of Salesforce configuration and customization.
- Understanding of best practices and SFDC Coding Standards.
Good-to-have skills/certifications
- Salesforce Marketing Cloud Email Specialist
- Salesforce Administration Certificate
- Salesforce Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce Account Engagement
- Agile Methodologies
- Knowledge of JIRA tool
- Experience of SFMC API implementation
