ROLE SUMMARY:
The Sales Operations Executive will primarily support a Sales team, who could be selling multiple brands/products across regions. The role will drive consistency and quality in the Sales teams and act as a key link between the Sales function and the events team. They will provide structured sales administration, Salesforce (CRM) support, data analysis & investigation, reporting, and data management /entry support. As the Sales teams develop, the role will also become involved in campaign management and informing the CRM team of priorities for future development of our new Salesforce system to then act as a key testing group.
They may also on occasion be required to support the Event team with administrative duties.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Sales Administration & Team Support
- Oversight of budgets, maintaining accurate financial data for responsible brand(s)
- Oversight of sponsorship inventory both in the office and on show site
- Ensure customer queries are answered and/or resolved in a timely manner
- Manage the distribution of the exhibitor manual and be the point of contact for any queries
- Where required, support Event team in organisation of sales events e.g. lunch and learns
- Provide necessary forms for: sales, stand upsells, promo opportunities, catalogue (publishing events) and stand sharing forms for online customer tools
- Act as key liaison point with Event Operations team for customer data and Event floor plan queries
- Serve as Subject Matter Experts (SME) on Salesforce.com business process for sales teams, cross training and sharing knowledge
- Support Sales team training in new Salesforce.com features
- Support data entry into invoicing system and Salesforce.com and ensure accuracy through period analysis
- Perform Salesforce.com (CRM) reporting and ad-hoc reports as requested
- Support Sales team with proactive insight and trend analysis
- Support to Sales Leadership and CRM team to set up, assign and manage campaigns
- Manage the gathering of member lists / data for campaigns and QA
- Support the Sales team to maintain a hot list of leads; actively track competitive shows and/or publications to seek out new leads
- Act as liaison between Sales team and CRM team to gather regular informal system feedback
What we’re looking for:
- University Bachelor’s Degree in MICE, Marketing or Business Administration major
- Minimum 2+ years’ experience in a sales admin / operations team
- Language requirements: Verbal English
- Some experience and interest in relevant industry sectors or brands
- Relationship management experience, maintaining customer contact and relevance
- Experience of data analysis and presentation
- Ability to proactively handle and respond to customer objections
- Strong interpersonal skills, confident personality, high level of enthusiasm
