Securing and attainining the Sales goals in the Market, in accordance with the Sales Strategy of BU CST for LATAM
Business Development CST to strategically identify opportunities and creating new business distributors and end customers. Coordination of Marketing & Sales of CST in Mercosrur (Brazil, Paraguay, Uruguay e Argentina), identifying new business opportunities in multiple segments of CST such as mining, agriculture, material handling, ports and other specialty segments.
▪ Leading people position
▪ Identify target accounts and set target geographical areas.
▪ Evaluation positioning market prices (Pricing).
▪ Competitive analysis.
▪ Identify opportunities in customer needs.
▪ Analyze and understand the competitive products.
▪ Manage the implementation of strategic marketing.
▪ Sales and operational initiatives to support identified your target customers.
▪ Identify opportunities for new product lines.
▪ Assist in developing product strategy by destination account to ensure that current product lines are renewed or discarded in a normal plan lifecycle of the product.
▪ Assist the LATAM manager in the development of policies and concepts to achieve sales targets and profit.
▪ Support the marketing department to obtain competitive information to support the development of strategic initiatives and planning events.
▪ Sales calls, face to face meetings with customers.
▪ Plans call followed by reports of visits CRM.
▪ Establish business within profitability targets of BU `s CST.
▪ The coordination of sales and marketing, business development in Mercosur, seeking new segments, large accounts, leads, and niche markets for Specialty Tires Continental (Material handling, Earthmoving, Agro and Port Operations).
▪ Establish actions in coordination with Continental Tire South America Organizations and the BU CST.
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