The Sales Enablement Specialist role is focused on equipping sales teams with the tools, resources, and strategies needed to optimize performance and adapt to change.
KEY RESPONSIBILITIES
Sales Enablement:
- Collaborate with sales leadership to deliver continuing education initiatives aligned to business goals.
- Facilitate continuing education training programs for sales teams, ensuring they are equipped with the necessary product knowledge, tools, and techniques to meet or exceed targets.
- Develop and maintain sales collateral, playbooks, scripts, and resources that support sales representatives.
- Collaborate with the Instructional Design Team to develop new content and maintain the existing sales content library, ensuring that all materials are up-to-date, relevant, and easily accessible to the sales team.
- Monitor LMS course assignments and completion reporting.
Change Management & Communication:
- Implement change management strategies and plans that maximize employee adoption and usage while minimizing resistance.
- Partner with leadership, sales teams, and cross-functional departments to ensure successful communication and execution of change initiatives.
- Develop communication plans and messages that are clear, concise, and engaging to inform and prepare employees for changes in processes, tools, or roles.
- Collaborate with department heads and key stakeholders to ensure consistent messaging and smooth information flow throughout the organization.
- Oversee internal communication platforms (email, Agent Console Notifications, etc.) and ensure messages reach the intended audience effectively and on time.
Measure Impact:
- Monitor the effectiveness of sales enablement programs through data analysis, feedback, and continuous improvement.
- Track the progress of change initiatives, gather feedback, and adjust strategies as needed to ensure smooth transitions.
EDUCATION AND EXPERIENCE
- Minimum of 1.5 years’ experience in sales enablement, sales operations, or sales training, preferably in a sales call center or similar environment.
- Associate degree in education, change management, business, or a related field (preferred).
- Advanced degree or certifications in sales enablement, change management, or internal communications are a plus.
- Advanced knowledge and experience in using MS PowerPoint, Word & Excel and other content development tools.
KEY COMPETENCIES AND SKILLS
- Strong understanding of call center operations and sales processes.
- Proven ability to develop and deliver effective training programs and sales resources.
- Detail-oriented with strong time management and organizational skills.
- Ability to navigate and lead in a fast-changing environment, handling complexity with a calm, strategic approach.
- Excellent writing and editing skills for crafting engaging internal messages.
- Strong project management skills with the ability to manage multiple priorities and meet deadlines.
- Skilled in working with cross-functional teams and building strong relationships with key stakeholders.
- Excellent communication, presentation, and interpersonal skills.
- Ability to assess data, identify trends, and make data-driven decisions to optimize sales processes, change initiatives, and communications strategies.
- Naturally engaging personality and a creative thinker.
- Be an outstanding team player.
- A self-starter, being able to work on own initiative while taking constructive criticism.
- Great problem solving and decision-making skills.
