As a Sales Development Representative, you will be the first point of contact to the prospects of Effectory. You will be utilizing various channels like phone, e-mail, video, events and LinkedIn to reach our prospects, but also following up on creative initiatives so you can establish and maintain contacts with existing clients. You will initiate a conversation with contacts of all hierarchical levels in the organization of interest and discuss which challenges they are facing. It is up to you to find the links between these challenges and our products, and further convince and advise your leads on managing their people by leveraging employee feedback.
You are fully responsible for qualifying the lead and determining whether it would be valuable to schedule an appointment with our Senior Account Executives. If that is the case, then you must ensure that both parties involved are provided with all the necessary information to nail all calls and appointments, and ultimately contribute to a better conversion rate.
You will be highly proactive in your approach (that means contacting prospects who are not familiar with Effectory yet). It is therefore your responsibility to nurture them and strongly highlight our value proposition. That should be easy with your enthusiasm and strong communication skills! Additionally, you will also be contacting warmer leads who have already expressed interest in our services (via downloading material from our website for instance).
