- Accelerate product introduction, promotion and demand creation for both new and existing VEG Seeds varieties in order to boost the sales.
- Organize demo trials for customers & promote the varieties during the customer visits
- Provide feedback from Demo trials.
- Collaborate with the Marketing & Sales teams by providing them with sufficient technical information on the product behavior and performance to help them in the product positioning and sales.
- Be the technical reference for the assigned VEG crops and Area.
- Support the transition/handover between technical, marketing and trialing
- Execute campaign plans in accordance with agreed campaign priorities
- Ensure delivery of Syngenta brand revenue targets
- Achieve participation in the crop units i.e. market data and trials planning
- Sales revenue brand plan
- Develops and implements annual sales plans including detailed actions with customers and channels
- Expands the grower data base in their assigned sales / crop area
- Maintains an in-depth understanding of the changing market trends and grower needs
- Places pre-commercial trials with key growers following Product Specialist plan and report back trial results and variety performance
- Launches new varieties with key growers and leverages results via demand generation activities with growers and channel partners
- Organizes demand generation activities aligned with and following on the plan of the Marketing Customer Experience Team.
- Initiates and maintains contact with present customers (growers and dealers) and manages different accounts
- Actively drives sales and collects orders, secures follow-up on orders and secures payments
- Proposes annually the forecast for the commercial varieties and informs of potential forecast changes to the Sales Manager
Accountabilities
- Sales Achievement/Revenue (Campaign Product Revenue)
- New Product Introductions
- Growth of Syngenta Brand
- Actual assortment promotion:
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· Set up field demo’s/trials aligned with sales and marketing strategy
· Technical positioning through trainings, promotional material and face to face meetings
Experience Required For The Job
3 to 5 years at least in the same position
Minimum Education And Critical Knowledge Required For The Job
Bachelor Degree in Agriculture/Crop related fields
Other Behaviours Critical For The Role
- Focus on customers
- Communicate with impact
- Good sales influence skills
- Deep understanding of product behaviour and performance
- Team Collaboration
- Strong organizational of daily work
Business Impact
· Achievement of Sales target for assigned area/Crop
· Farmer knowledge and use of Syngenta Vegetable seeds varieties
