Retention Marketing Specialist

ABOUT US

Fashion Nova is an inclusive fashion-forward and trend-driven apparel and lifestyle brand that celebrates all dimensions of confidence. We use our platform to spread positivity with brands for women, men, curve, luxe, sport, swim, beauty, and kids. We are obsessed with creating the best experience available for our customers and employees.

Fashion Nova was built on the backbone of individuality and inclusiveness. Our brands are worn and celebrated worldwide by customers, celebrities, and influencers because of our uniquely creative and talented employees. 

ROLE OVERVIEW 

We are looking for a Retention Marketing Specialist who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our team, you will drive marketing execution in your assigned area. You will develop, implement, assess, report, and communicate on high performing, data-driven integrated marketing tactics and campaigns. 

Within this team, you will be the execution expert for your assigned areas, working hand-in-hand with other experts on the team. You will also collaborate closely with our creative team, our client marketing team, and our marketing strategy team to ensure on-time, on-strategy, highest quality delivery of marketing campaigns and initiatives for the company.

To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills and have a true passion for people.

RESPONSIBILITIES

• As part of our marketing delivery and operations team, you will drive marketing execution in your assigned area
• You will develop, implement, assess, report, and communicate on high performing, data-driven integrated marketing tactics and campaigns
• Within this team, you will be the execution expert for your assigned areas, working hand-in-hand with other experts on the team
• You will also collaborate closely with our creative team, our client marketing team, and our marketing strategy team to ensure on-time, on-strategy, highest quality delivery of marketing campaigns and initiatives
• As the execution expert, you will help bring plans and ideas to life
• This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time
• Accountable for delivery of tactics on-time, on quality and on strategy within assigned area(s)
• Collaborate with the client marketing, marketing strategy and creative services teams to execute marketing campaigns and tactics
• Be the "go-to" expert in in your assigned area(s) including process, tool and technologies related to assigned area(s.)
• Submit creative requests for projects via a digital workflow tool to the creative team
• Provide edits to completed designs as needed
• Provide copy development support to the creative team for marketing materials
• Work within the marketing project management system to keep work on track and all stakeholders up to date and informed
• Manage workflow, review cycles and approvals of marketing materials from multiple internal and external parties
• Implement, update and manage assigned tactics, including content creation, basic template design|updates, call-to-action, landing page form|development, workflow automation, A|B testing and metrics reporting
• Collaborate with creative team as needed
• Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices
• Serve as point and support to internal customers and lead communications and management for tactics
• Work with team to identify and implement better, faster, smarter, and higher quality ways of executing with assigned areas and channels
• Contribute to a positive, creative, fast-paced, and innovative marketing team environment
• Conducting market research to better comprehend prevailing consumer behaviors to enable building effective target audiences and segments for messages to drive engagement and revenue performance against KPI goals
• Reviewing former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
• Use customer data such as web-behavior to drive the message and content personalization
• Creating well-written copy that is free from mistakes and on brand
• Collaborating with graphic designers to improve the appearance layout of outputs
• Maintaining and acquiring customer lists who have opted to receive emails
• Deploying emails using automation software 
• Monitoring and reporting on each campaign
• Mitigate email and SMS frequency between program touchpoints to minimize database churn
• Keeping current on email|SMS trends and policies

ROLE REQUIREMENTS

• A minimum of four years related experience in Marketing, Communications, or related fields
• Must be able to handle a wide variety of work and work in a fast-paced environment
• Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload
• Experience with Sailthru, Shopify Plus, and Google Analytics
• Strong written and verbal communication skills
• Ability to raise issues and lead project management of tactical elements of integrated campaigns
• Ability to analyze and interpret data and solve practical problems
• Knowledge of mathematical concepts such as fractions, percentages, and ratios
• Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint, and Outlook
• A working knowledge of marketing software
• BA|BS degree or equivalent work experience
• English, additional language(s) an advantage
• Schedule of this position:  Monday – Friday | Core business hours | Onsite

BENEFITS

• Formalized career paths
• Flat management platform
• Manager Training Academy
• Creative Development Internship Program
• Fashion Nova Cares Program 
• Flexible Paid Time Off (PTO)
• Medical, Dental and Vision Coverage
• 401k match, with immediate vesting upon eligibility
• Stocked kitchens with gratis snacks and drinks
• Weekly catered lunches
• Summer Fridays at Headquarters
• Team bonding events and programs
• Employee discounts

Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal law.