We are on the hunt for a Retention Marketing Manager who is not only strategic but also data-savvy and detail-focused to spearhead our retention initiatives. This position is all about cultivating customer loyalty, boosting lifetime value (LTV), and encouraging repeat purchases through creative email, SMS, and loyalty strategies.
- Develop and manage retention programs, including email and SMS campaigns, automations, and loyalty initiatives.
- Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
- Build and optimize automated workflows, drip campaigns, and personalization strategies.
- Run A/B and multivariate tests to improve engagement and key performance metrics (KPIs).
- Experiment with strategies to increase email and SMS opt-ins.
- Analyze weekly and monthly performance metrics to identify opportunities for improvement.
- Use customer segmentation and lifecycle data to create targeted, data-driven campaigns.
- Work with tools like Klaviyo (Email), Wunderkind (SMS/Email), and Yotpo to track and manage retention efforts.
- Manage and enhance loyalty programs to deepen customer relationships.
- Develop new strategies to boost engagement and encourage repeat purchases.
Requirements
- 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce.
- Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus.
- Strong ability to make data-driven decisions using customer insights.
- Familiar with customer segmentation, RFM analysis, and lifecycle metrics.
- Proven track record of implementing and optimizing retention strategies with measurable results.
- Skilled at managing complex workflows and meeting deadlines in fast-paced environments.
- Excellent communication and interpersonal skills for cross-team collaboration.
- A “no task is too small” mindset and the ability to work autonomously with minimal supervision.
- Experienced with email/SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo).
- Bonus: Familiarity with A/B testing, data visualization tools, and customer data platforms (CDPs).
Benefits
EARN UP TO PHP 45K!
- Health and Wellness: Comprehensive HMO coverage for you and your dependents.
- Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
- Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
- Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
- Government Benefits: Full support for required government benefits.
- And More: Exciting additional benefits that will be shared with you!
- Additional Compensation Opportunities
- 13th Month Salary: A festive bonus to celebrate the year’s hard work.
- Overtime Pay: Compensation for your extra effort and time.
- Night Differential: Additional pay for working late hours or shifts.
- Incentives: Performance-based incentives to reward your contributions and achievements
