Retail Sales Expert - Berlin Brand Store

Who we are

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. The world’s most connected electric bike for urban riders continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to build a better bike, create a better self and leave a better world. In 2022 Cowboy became the first e-bike maker to achieve B-corp status. Cowboy now has customers in more than 2,500 towns and cities across Europe.

Cowboy is the winner of the Eurobike 2017, the Red Dot Bicycle Design Award 2018, the Red Dot ‘Best of the Best' award for product design in 2019, 2021 and 2024, one of TIME Magazine's "Best Inventions" of 2022, and the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport in 2023. In 2024, its new model, Cross, picked up its first accolade, being named Best E-Bike by GQ Magazine.

Cowboy has the backing of tier 1 institutional investors (including Exor Seeds, the early stage investment arm of Exor, Isomer Capital, Future Positive Capital and Index Ventures)

The role

We’re looking for multiple Sales Experts (m/f/x) to become ambassadors for Cowboy in our Berlin Brand Store (full-time and part-time).

You will be responsible for creating a magical journey for the customer making an immediate connection, radiating your passion for the bike and its role in tackling the urban mobility challenges. You will gain an in-depth expertise of the bike and its fit in the market and be able to communicate this clearly to customers in both German & English. 

Cowboy is about ‘customer obsession’, creating a seamless customer experience, being close to our riders from the moment of discovery, to the moment where a problem arises, and when we want to be close to solve it. Building a new way to move in your city we aim to reinvent customer relations through mobile service, automation, predictive maintenance whilst building long-term partnerships with our customers on trust and care.

What you’ll be doing

• Be a trusted, passionate expert on all Cowboy products, advising customers and answering all product-related questions to enhance their buying experience. Ensure customers receive top-tier service.
• Maximise sales opportunities in our brand store by actively driving and managing your sales activities, developing strong business for Cowboy.
• Plan and schedule Test Rides and meetings with potential customers or groups of customers to generate sales leads.
• Host Test Rides with confidence, showcasing the bike’s features and benefits, and following up with potential customers to nurture relationships and close sales.
• Contribute to maintaining a high level of security and awareness within the retail space, ensuring a safe and welcoming environment.
• Ensure the shop floor is consistently well-presented, creating an inviting atmosphere for customers.

Requirements

Who we are looking for

• You have previous experience in a customer facing environment.
• You have a passion for human interactions, customer experience, and being part of a community.
• You use to being in sales or other customer facing roles and get excited about meeting new customers and closing new business for the brand.
• You have a clear passion for bikes and/or urban mobility.
• You speak German and English fluently.
• You have excellent communication and interpersonal skills

• A previous experience in a retail environment would be a plus but we are open to consider candidates with backgrounds from hospitality, sales, or other customer facing positions.

Benefits

What we offer you 

• Highly competitive package with a clear and open salary structure
• 30 annual vacation days (for a full-timer / part-timers pro rata)
• Your own Cowboy bike for the duration of your contract (and a nice discount for your family)
• Opportunity to become one of the key employees of a fast-growing startup with open, respectful and fun company culture
• Daily meal allowance
• Having a real impact on the company’s growth and evolution
• Working with people who love what they do every day

Just like our rider community in cities across Europe, diversity is a strength. No matter where you come from, or the path you're on, Cowboy is inclusive and so is our workplace. Your unique skills, passion, and perspective will help us continue to transform mobility and urban life for the better.