Retail LPG Category Manager

Job Purpose:

1.    To drive growth and profitability objectives for this category.

2.    To drive the implementation and execution of Retail LPG initiatives on the forecourts and lead delivery of the LPG category plans. 

3.    Address all the day-to-day issues on LPG & Sales Team.

4.    Ensure profitability increase of the LPG category for Vivo Energy Kenya.

Principles and accountabilities:

Manage the implementation of LPG activities in the Retail network. Address all the day-to-day issues and ensure the profitability of the LPG business.

Lead the implementation of LPG initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP.

Support and assist in the development of OU LPG category plan, and ensure these plans are effectively implemented consistently across the network.

Monitor LPG performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing team.

Provide coaching/training/motivation of Retailers and site staff on LPG

Compile and present LPG performance data and results analysis.

Create a retailer Mind shift on LPG business through robust business strategies with retailers.

Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives on LPG at retail sites;

• Availability - Making sure Afrigas availability at sites
• Visibility - Create good Visibility of Afrigas at Site (Proper Merchandising, well-stocked cages, cage’s location at sites should be more customer-facing)
• Active Selling - Active selling of Afrigas at sites. Retailer to have a dedicated LPG staff & home delivery.

Drive Sell-out Growth Initiatives for Afrigas at site level by creating programs to motivate site staff to focus on LPG sales at forecourt.

Enhance Team Synergy between TMs/FBAMs/DSR/distributors.

Support Customer relationship management (CRM) between distributors & Retailers.

Support Execution of Afrigas marketing initiatives at sites

Ensure HSSE compliance in the LPG business

Requirements

Job Knowledge, Skills & Experiences:

• A degree in Sales & Marketing
• Minimum of 3 years’ experience in category management with an understanding of category management process would be an advantage
• Strong background in merchandising, purchasing, financial analysis and stock control
• Previous experience in retail operations is desirable
• Previous sales/commercial experience is desirable
• Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions