Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Girl Effect’s goal is to inspire over 10 million girls and young women in Nigeria to defy gender norms and take control of their futures. Girl Effect has been piloting different approaches to change in Nigeria for the last ten years.
In 2014, we developed a mobile platform that trains young women to become technology-enabled girl ambassadors to conduct peer-to-peer research in some of the hardest-to-reach communities in Borno, Adamawa, Yobe, and Kano states. In 2014, we launched a zero-rated online mobile platform—available on the web and social media—called Springster. Providing entertaining content written by girls, for girls, Springster gave users access to an a-z of everything they needed to know to thrive — in English and Hausa. We learned we can use digital channels to engage girls at scale in Nigeria and that there’s a real thirst for honest, authentic content related to topics that girls are too scared to talk to their friends and family about.
In 2021, we partnered with Meta to use Instagram and Facebook to deliver social behaviour change communication campaigns designed to tackle myths around Covid and the Covid vaccine, working with influencers like Taaooma and Kate Henshaw to break through the clutter to reach more than 9m people.
Our aim over the next few years is to launch a youth brand in Nigeria, creating sustainable impact at scale and build scalable and long-lasting impact for girls and their communities in Nigeria.
Girl Effect Nigeria is in the process of identifying Creative and Production Agencies that will support and shape the production and growth of our content and upcoming brand in Nigeria over the next two years. To support our current and future programming at Girl Effect Nigeria, we need to be agile in collaborating with multiple experts who can use our expertise in social and behavior change communication as a springboard for creating compelling and engaging content for young audiences.
We seek the expertise of diverse brand and content creation agencies to co-create our forthcoming brand identity. Craft engaging and pertinent content intellectual properties (IPs) and assets tailored for various platforms, including social media, OTT, TV, radio, and more, spanning a range of formats.
PR & Influencer Management Agencies: Curate and manage micro and macro content creators and influencers across social media platforms within our regional states.
Conceptualisation of Content IPs:
Brainstorm and develop creative concepts specifically tailored to GE Nigeria’s goals and objectives for the HPV campaign. Generate innovative ideas to communicate key messages effectively and engage the target audience.
Scriptwriting and Storyboarding:
Write scripts that effectively convey the importance of HPV awareness and prevention measures.
Create storyboards outlining the visual narrative and flow of the campaign videos, ensuring alignment with campaign objectives.
Casting and Location Scouting:
Identify suitable actors or presenters who can effectively communicate the campaign's messaging and resonate with the target demographic.
Scout locations serve as compelling backdrops for conveying the campaign's themes and messages authentically.
Execution of Video and Photography Shoot:
Conduct video and photo shoots focusing on capturing authentic and impactful footage that resonates with the target audience. Ensure that the creative direction established for the campaign is maintained throughout the filming process.
Animation and Visual Effects:
Develop animated sequences, motion graphics, or visual effects that enhance the storytelling and visual appeal of the campaign videos. Utilize 2D or 3D animation techniques to bring key concepts to life.
Influencer/Content creator agency - for Micro and Macro content creators and influencers across social media platforms and our regional states of operation (Ekiti, Oyo, Ondo, Delta & Kaduna states) that will successfully connect with our audiences.
If you work in the creative industry and are passionate about unlocking the power of girls, then we would like to work with you.
We believe that building steady creative partnerships will reduce the time spent on administrative processes such as agency identification, onboarding, and due diligence, giving us all more time to focus on building great products and great content.
We do not expect one applicant to fulfil all our criteria, but we welcome applications from individuals who can help us understand how their experience, knowledge, and skills could enable us to reach our objectives around unlocking change for young people through media and tech.
We are extending the opportunity for you to potentially join our Create roster on a retainer contract for one to two years, with agreed-upon rates. This positions you to become an integral part of the team, playing a crucial role in creating a better world for girls.
IMPORTANT: Please ensure you send in your submissions and register using this link. Agencies must be available from October 2024 and be able to jump onto projects with a lead time of no more than 2 weeks. The Girl Effect team will provide a clear brief for pieces of work based on an agreed-upon template, for which the vendor will propose the number of days required for completion. We will be using Asana to keep track of all activities and would need the vendor also to be able to update progress as per the set-up activities.
Skills and expertise:
Your proposal should be 15 pages max and cover the following:
Eligibility requirements to register on the GE Consultant Database. The Individual shall not be on any of the following:
All prequalified consultants will be classified as preferred vendors and in the GE supplier roster for 2 years.
GE will sign an IDIQ/framework contract (Master Service Agreement) with successful consultants, and work will be assigned on an as-needed/ad-hoc basis.
In deciding the final selection of the consultant, the technical quality of the proposal will be given a weighting of 75% based on the evaluation criteria. Only the financial proposal of those bidders who qualify technically will be opened. Only consultants who score 75% and above will be included in our pool of consultants/agency roster.
GE is not liable for any cost incurred during the preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
Please register using this link and submit proposals, as described above, to [email protected] by 4th October 2024 Please clearly mark your email with the subject “Prequalification of Creative Agencies-Nigeria.”
Girl Effect Nigeria is obliged by the Nigerian tax authorities to withhold taxes on service contract fees and ensure other taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions of Nigerian tax legislation when developing their proposals.
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address ([email protected]).
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
