Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows, and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Jik’izinto is a youth-focused program designed to inspire and equip young South Africans to make positive life choices in sexual and reproductive health (SRH), mental well-being (MWB), and economic empowerment (EE). It utilises online and offline platforms, including the Big Sis chatbot, to promote SRH practices, normalise mental health conversations, and provide information about employment opportunities. The program’s objective is to increase access to health services and create long-term positive impacts on young people's lives.
We are seeking a media monitoring agency, freelancer, or consultant to conduct an omnibus survey that evaluates the reach, engagement, and impact of our media products, including a TV dramedy series, radio spots, radio mentions, radio talk shows, web app, and web series in the following areas North West, Johannesburg Metro, Durban Metro, and Cape Town Metro. We are also interested in additional tracking of our content on social media platforms (TikTok, Facebook, Instagram, YouTube) and performing social listening to monitor audience sentiment and feedback. The agency must provide two separate costs: one for Broadcast media and Web App monitoring, and another for Social media and Social listening.
The agency will monitor the reach, engagement, and overall impact of Jik’izinto media products across broadcast, web, and social media channels. Specific objectives include:
Primary: Broadcast media and Web App monitoring:
Additional analysis for Social media and Social listening:
The agency is expected to provide comprehensive media monitoring solutions for both Broadcast media and Web Apps and Social media and Social listening, with separate costs for each. The scope includes:
Target audience:
However, we are keen to have additional reach data across a broader audience, in terms of locations and demographics, if available.
For social media monitoring: this is likely to take place as simple analytics monitoring from the core social media platforms. If you intend to use any specific tools for this part of the brief for monitoring or social listening please let us know which tools these will be and how they will be used.
The agency must be based or have substantial operations in South Africa and must be conducive to working with teams in the UK, Sub-Saharan Africa, and India. The Assignment is to be carried out in South Africa.
The agency will have a primary point of contact with our Evidence and Insights Team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.
The partner will implement the project between November 2024 and November 2025. Twice annually (every six months)
Your proposal (max 10 pages) should cover:
In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
The criteria against which proposals will be evaluated are listed below.
If you have any questions about this RFP, please email [email protected] by 25th October 2024. All questions will be answered and shared with all agencies that have received the RFP for fairness through an FAQ.
To apply for this opportunity, please submit a proposal by email with the subject line “Media Monitoring Omnibus Survey - South Africa” to [email protected] by 25th October 2024.
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
Girl Effect South is obliged by the South Africa Tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to South Africa tax legislation when developing their proposals.
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace.
We are committed to building an organization that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic and cultural backgrounds.
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address ([email protected]).
