Request proposals for a full-service research agency to design, run and deliver an evaluation for two new programmes that form part of the Collaboration Hub
Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl.”
Our reach is 50 million and counting and we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
About the Collaboration Hub
Girl Effect and Good Business (lead partners of the SKY Girls programme) have launched a new programme called the Collaboration Hub. It is designed to foster and support greater collaboration between partners focused on gender norms change, especially those that focus on young people and use media to achieve their goals.
As part of the Hub’s activity, two new programmes are being launched, both of which have collaboration at their heart, and will seek to shift gender norms and drive behaviour. One of these projects is being led by Girl Effect and is in Kaduna. The other is being run by Good Business and is in Lagos.
More details on each of the two programmes and their outcomes and target audiences are provided below.
Girl Effect is seeking an evaluation agency/organisation that has worked in Nigeria including in Northern Nigeria with extensive experience in youth-centred, SRH, qualitative and quantitative research to conduct a thorough impact evaluation of the programmes.
It should include a quantitative evaluation to provide impact data and may include additional qualitative components to tell individual impact stories.
The evaluation must align with the objectives for each programme outlined below. The successful agency should demonstrate local expertise and show how it will apply its experience to assess the impact against specified outcome indicators.
If you wish to apply to run one of these impact evaluations but not the other (e.g. you would like to run the Kaduna evaluation but not the Lagos one or vice versa) then please feel free to do so and indicate this clearly in your response.
These programmes are part of the Collaboration Hub’s wider activity, which includes a focus on collaboration across organisations to increase impact in a set of five projects (of which these are two). A request for proposals which focuses on the collaboration element is also currently out to tender. If you wish to apply for this in addition to this outcome evaluation piece please see link below:
If you are interested in applying to both of these RFPs please make this clear in your application, and respond to the requirements for each RFP clearly and distinctly, in particular providing costings for each RFP separately.
We strongly support the principles of rigour, reliability, and replicability in research. We welcome recommendations on the best possible approach to deliver against our research objectives and would like to receive your approach design as a core component of the proposal. Our suggested approach is below. We encourage agencies to suggest adaptations or additional components that would allow for a robust evaluation of the intervention. The final methodology for this evaluation will be designed with the successful agency after they are commissioned.
For both evaluations, our priority for this evaluation is to collect quantitative data to assess the effectiveness of the interventions.
For the quantitative elements of both evaluations:
Please note: Due to content launching imminently, or projects already being live, a true baseline survey, before the intervention, is likely to be impossible.
For the qualitative elements of both evaluations:
We envisage this component to be undertaken through a series of focus group discussions (FGDs) and/or in-depth interviews (IDIs).
Additional audiences
Each of the programmes has also identified secondary audiences which will be further defined as the programmes are further developed. For the Girl Effect project, this will include priority groups in girls' social networks, likely to include religious leaders or community influencers. For the Good Business project, this includes fathers and brothers.
Ideally, this will contain quantitative and qualitative components, but we are open to recommended methodologies to include these groups in a cost-effective and robust manner.
The Girl Effect programme
Overview
Working closely with young people in Kaduna, we will establish collaborations with CBOs such as Education as a Vaccine and fashion influencers/content creators; we will design a multi-media behaviour change ecosystem encompassing diverse content formats such as a radio chat show that explores contraception use, supported by social media and on-the-ground activities in targeted areas to increase reach and engagement with the content e.g. screenings of content.
Evaluation Outcomes
4. To evaluate the effectiveness of the SRH programme in shifting the psychological drivers of the social network surrounding adolescent girls and young women. Especially our secondary audience; religious leaders/community influencers.
Target audience and sampling frame
The respondents of the evaluation must be members of the project’s target audience: married males and females aged 18-24 years from Kaduna. The respondents should be a mix of income level, education status, religion, etc.
We would also like the sample to include influential members of the social networks surrounding young men and women. We will confirm these groups once we have selected the agency. They may consist of religious leaders or community influencers, parents, teachers etc.
The evaluation will need to capture three cohorts of consumers:
We encourage agencies to suggest a methodology that will provide a robust evaluation of the impact of our content on all three cohorts. As part of the proposal, we would like agencies to describe how they will design the sample. Please give details on sample size and recruitment selection processes.
Girl Effect will be able to connect the agency with some “champion consumers.” However, the agency will need to identify “low-fi” and “digital consumers.”
The Good Business programme
Overview
We are looking to launch a mother-daughter cooking TV show aimed at mothers and daughters aged 10-24 in Lagos. The process of cooking family meals provides a familiar and “safe” space to encourage intergenerational conversations on sensitive issues without creating immediate resistance. Additionally, cooking is seen as “women’s work,” reinforcing traditional roles. This makes it an ideal starting point for opening up conversations about broader gender dynamics. We will use entertainment media, influencers and brand appeal for large-scale reach through online and traditional media (TV and social media), complemented by on-ground activities (events and workshops).
Evaluation Outcomes
Target audience and sampling frame
The respondents of the evaluation must be members of the project’s target audience: mothers and daughters aged 10-24 in Lagos. The respondents should be a mix of income level, education status, religion, etc.
We would also like the sample to include fathers and brothers.
The evaluation will need to capture those who watch the show on TV as well as those who attend events and workshops built around the TV content.
Good Business will be able to connect the agency with some of those who attend the events and workshops, however, the agency will need to identify respondents who have seen the TV show.
The successful agency will be responsible for the following:
Design:
Setup:
Fieldwork:
Analysis and reporting:
The agency will coordinate closely with Girl Effect to deliver work that delivers on all of Girl Effect’s reporting requirements. The Girl Effect Teams will conduct quality assurance during the fieldwork implementation. And review and agree on all major stages of the design and delivery.
The agency must be based or have substantial operations in Nigeria and must be conducive to working with teams in the UK, Sub-Saharan Africa & India. The Assignment is to be carried out in Nigeria (Kaduna & Lagos).
The agency will have a primary point of contact with our Global Evidence and Insights Team and an additional local point of contact based in our Nigeria team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.
Interested agencies are asked to submit the following to support their candidature (Max 10 pages):
In their technical proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria. The technical proposal must be at most ten pages.
Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and only for those proposals deemed qualified and responsive. The Proposals shall be prepared in English Language.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
The proposal's VALIDITY shall be 90 days from the bid closure date.
The criteria against which proposals will be evaluated are listed below.
If you have any questions about this RFP, please email [email protected] by 3rd December. All questions will be answered and shared through an FAQ.
Please submit proposals, as described above, to Girl Effect’s procurement team ([email protected]) by the 13th of December 2024, at 5.30 pm EAT. Please mark your email with the subject line, ‘‘Proposal - Collaboration Hub, Outcome Evaluation: Nigeria.’
Girl Effect Nigeria is obliged by the Nigerian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to Nigeria tax legislation when developing their proposals.
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the RFP and using our specified email address ([email protected]).
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organisational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for violence against children, beneficiaries, and staff.
Girl Effect Services is committed to equal opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace.
We are committed to building an increasingly representative organisation that works extensively with the communities we serve. To this end, due regard will be paid to procuring consultancy service organisations and individuals with diverse professional, academic and cultural backgrounds.
