Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories.
What the job does:
Location North EU - candidate needs to be based in Ireland, Netherlands or Germany with the ability to travel frequently across these regions, UK, Austria & Nordics.
The Regional Sales & Operations Manager role is responsible for leading a region of defined Field Sales & Operations teams to deliver the regional sales performance and strategy. They will be instrumental in driving profitability and sustainability and ensuring that we provide consistent magical customer experience across the regional retail estate. The Regional Sales & Ops Manager will demonstrate inspirational leadership and commercial acumen; consistently striving for retail excellence, delivering against profit objectives, and evolving retail practices and tools whilst championing the Charlotte Tilbury Beauty culture. They will strive to exceed in all Key Performance Indicators including: footfall and conversion, average transaction value, store presentation standards, customer experience, data capture, social advocacy and eNPS scores both in the air and on the ground.
Role Accountabilities:
Commercial Leadership of the Region
- Deliver retail sales in line with forecast commitments, achieving total retail sales across region, delivering regional performance, and driving ongoing KPI improvement through FSM’s (covering new customer acquisition, ATV, and return booking)
- Take ownership and responsibility for generating store level forecasts and performance initiatives including recommendations on commission and incentives to motivate and inspire the field and store teams to deliver
High Performance Working; Field & Operations
- Lead and manage the team of Field & Operations Managers, ensuring each Manager has clear objectives bi-annually for the delivery of the regional strategy, and a plan to effect meaningful change and nurture the efficiency of stores & store visits
- Relationship building alongside the Regional Training Manager to identify opportunities to improve performance and development whilst driving collaboration between FSMs and FTMs
- Partner with the Retail People Partner of the region to define and deliver a People Plan covering (but not limited to): skills gap analysis, development pathways and succession planning, capability upskill and recruitment (focusing on the store management population) across the region
- Lead initiatives and actively encourage action plans to address engagement needs identified from Peakon, building a culture of inclusion and motivation within the region.
Development and Execution of Retail Strategy
- Work in close collaboration with the Commercial, Marketing and PR teams to develop a launch and sustain plans for all markets and NPD, to ensure all Charlotte Tilbury Beauty stores reach #1 ranking across all partner department stores
- Where applicable, champion the differentiation of the department store concession, free standing stores and Specialty model, contributing to the marketing and service initiatives in both environments, based on customer and store insight; work closely with the Education & Pro Artistry team to support the creation of artistry centres of excellence in our flagship stores and a high level of artistry in all.
- Identify and capitalise on opportunities to drive brand awareness, performance, and market share across the region, with a particular focus on the social presence of the retail teams
- Set standards across the estate for executional excellence, supporting the development and embedding of new processes and working cross-functionally to improve brand presentation and NPD moments in store.
- Lead development and embedding of new processes and working cross-functionally to improve brand presentation and NPD moments in store.
- Working closely with our Health and Safety consultants and the legal team to ensure that the safety of our team and customers is our #1 priority and never compromised.
- Always driving the omnichannel sales number where there is no conflict of interest with retail partners, including ‘Tilbury at home’ and Commercial social advocacy initiatives
- Maximise productivity of stores and artists, supported by the People team, by always ensuring in every store that we have the ‘right people in the right place, at the right time’ and optimal contract coverage.
Effective Cost Optimisation
- Manage all Retail & Operational costs, including recommending FTE levels across all stores (in collaboration with the Field Sales team), managing temporary resource planning with Retail People Partner and the Retail Recruitment team, and working closely with the Operations team to drive cost efficiencies, and have the best suppliers in the market.
- Manage the in-store payroll budget for the region, submitting and course correcting dependent on trading patterns at each forecast cycle
- Review and approval of commission submissions
- Build T&E budgets for the region, ensuring expenditure is in line with forecast
Reporting Relationships
- Reporting into Director/Head of REOPS
Managing a team of 5 Field Sales managers & Assistant OPS manager
Requirements
- Must be able to travel amongst regions and to Magic Office regularly
- Extensive experience in a field management or multi-site role, with proven experience of building talent and delivering retail growth
- Strong people focus with a passion for developing teams
- Target-focused and results-driven
- Excellent numerical and analytical skills
- Effective communicator, both written and verbal
- Excellent presentation skills and classroom delivery
- Personable and approachable; able to build rapport quickly
- Ability to influence others
- Self-starter; able to motivate oneself and others
- Comfortable working in ambiguity
- Solution-oriented
- Structured and organised
- Ability to manage multiple priorities and adapt to changing priorities
Benefits
- We offer a structured induction programme – Charlotte’s Magic Academy. This exclusive and bespoke induction trains on all aspects of the role that you will need to succeed in providing red carpet customer experience with follow up training provided during your first months of employment. Focusing on artistry and commerce, you will gain a full understanding of our artistry and service expectations
- Structured career development – our team of industry experts are here to support and work with you to explore your learning potential and career goals
- You receive exclusive launches of our incredible products before anyone else – not only that, but you even receive a full Charlotte Tilbury Look on completion of Charlotte’s Magic Academy so you can be a true brand advocate.
- Other fabulous benefits such as life assurance, birthdays off work, team sales incentives and many more
