Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals
DEPARTMENT SUMMARY
Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital
KEY RESPONSIBILITIES
New Business Development
Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
Initiate ideas and thoughtful insights into new initiatives for clients, showing competency, mastery and consultative influential skill.
Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
Build clear account plans, outlining growth strategies and key contacts.
Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
Drive annual contract renewals and develop new business opportunities to further grow the business.
Financial Management
Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
Contribute to overall team plan by generating revenue and/or cost-savings ideas
Drives and grow Nielsen business in revenue and margin (for repeat clients).
KEY STAKEHOLDERS & INTERFACE
Internal
Asia Commercial teams
Product and Operation teams
Finance teams
Human Resources teams
External
Platforms & Digital clients
EXPERIENCES & QUALIFICATIONS
Minimum 3 yearsof prior working experience in the Digital Platforms or Media Agency space.
Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.
COMPETENCIES & SKILLS
Strong understanding of business performance measures and corporate financials
Meticulous with strong attention to detail;
Growth mindset for development opportunities;
Team player with the ability to enable and encourage others within the team
Commercially astute – especially in proposing and negotiating solutions
Ability to understand, interrogate and translate complex business issues
Strategic thinking, analytical and logical reasoning skills
Result oriented, working with the end in mind;
Resilient, persuasive and self motivated
High-level accuracy and attention to detail
Strong written and verbal communication / presentation skills in local and English languages
Strong interpersonal skills with a collaborative mindset to work well with others;
KEY PERFORMANCE INDICATORS / MEASURES
Meet the revenue target;
Renewal success rate;
New business conversion rate;
No. of client engagement, meetings & presentations.
