Cricut Latin America’s team is a fast paced, passionate sales and marketing organization. We are responsible for all aspects of the brand in the region and service distributors, retailers and e-commerce accounts across Latin America. We strive for excellence, strategic alignment and execution, cross functional collaboration, and teamwork.
About the role – you will:
- Be responsible for the sales and marketing strategies and results for the South Cone Region (Argentina, Chile, Uruguay, Peru, Colombia)
- Manage a team of influencers and brand ambassadors across the countries to create communities that learn, inspire and share
- Establish/ Increase awareness of the Cricut brand within the target segments
- Manage all aspects of Social Media in your region to increase awareness, knowledge, conversion and loyalty
- Establish/ Grow the distribution network for Cricut machines, accessories, and consumables (wholesale, retail and ecommerce)
- Work with cross functional teams (Pricing, Marketing, Account Management, Finance, Legal, Technical Support) to define the GTM for your countries and execute within region to achieve/exceed company’s revenue targets
- Define long term distribution strategy and requirements
- Consistently deliver regional results: Revenue, Product Mix, Margins, Awareness, Customer Value
- Be the expert in the region and a reference for the Organization, with a deep knowledge of consumers, channels, competition, and opportunities
- Focus on Q+2 planning and forecasting to align with company targets
- Develop and coordinate executive level relationships with Customers’ and Cricut's internal executives
- Create and maintain an understanding of TAM, share and growth opportunities
As Regional Sales and Marketing Manager, South Cone you will manage and expand the presence of Cricut brand in your region. You will be responsible for the region´s success. You will inspire, educate foster entrepreneurship and creativity in your markets. You will also:
- Set ambitious goals
- Define Regional and Segment targets
- Effectively articulate Cricut´s South Cone strategy to internal stakeholders and key customers
- Have solid leadership skills and motivate a diverse team
- Be able to work effectively in a fast-paced environment
- Creatively find solutions for big challenges
- Set priorities and oversee execution
- Have excellent interpersonal and negotiation skills
- Be energetic and creative with an upbeat, positive attitude
- Be a team player and highly proficient listener with a consultative sales and marketing style and the ability to shape customer thinking.
Your experience includes:
- Prior experience with proven track record in technology/consumer electronic sales, marketing and business development
- Ability to uncover customer needs and potential market trends to formulate a multi-country strategy in a fast-paced and constantly changing environment
- Excellent presentation skills and public speaking experience
- Superb analytical skills
- Available to work from home office
- Bachelor’s degree and/or equivalent experience. MBA preferred
- English/Spanish languages strongly preferred
What to Do Next: Please attach your resume/CV including links to your portfolio or other social presence. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!
Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
