This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy. You will be the go-to person for local marketing requests, ensuring they are properly planned and executed.
Key activities include:
- Adopt Regional Go to Market strategy into local area ensuring all activities are carried out to a high standard
- Create, plan, and track various types of marketing campaigns
- Complete competitor analysis - including global competitor presence in region as well as local competitors
- Ensure the VRP brand is represented according to our brand guidelines
- Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localised presentations
- Act as the main point of contact from marketing for all regional departments
- Run email campaigns and collaborate with local lead gens: collect lists / create suitable content and images / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team.
- Event organisation: organise all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimisation recommendations.
- Purchase and maintain consistent levels of local high-quality VRP branded merchandise for internal and external distribution
- Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
- Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via Trailhead
- 3+ years’ experience in B2B marketing
- Experience of executing multi-channel campaigns
- Experience in regional/global marketing
- Proven track record in event organisation
- Marketing planning/execution/tracking exposure
- Deep understanding of digital/social media industry
- Previous experience with CRM solutions
- Google Workspace exposure
- Cooperation on a B2B contract basis
- A global company with an international environment
- A challenging position with a renowned and fast-growing player in the Salesforce ecosystem
