Regional Marketing Manager, APAC

What are we looking for?  

 As we continue expanding in the APAC region, we are looking for a strategic and skilled Marketing Regional Manager to accelerate growth. In this role, you will identify market opportunities and develop high impact plans to boost Skyscanner's brand, audience, and engagement across the key markets in the region. Your regional expertise will enable impactful campaigns and seamless execution across markets.  

You will be responsible for generating incremental growth, challenging the status quo, and striving to help the business meet marketing targets and exceed whenever possible.  

This crucial role will drive cross-functional collaboration to ensure successful integrated marketing initiatives localised for the region. 

You’ll be reporting into the Head of Geo Growth and work closely with the APAC Commercial team, the regional and central Marketing teams and the Product central team. You will manage a team of Country Marketing Managers as direct reports and ensure they are set up for success and deliver. 

What will this role be responsible for delivering on?  

Drive Regional Growth Through Localised Marketing 

• Continuously identify and develop business opportunities tailored to key local markets based on insights and aligned with global objectives, working closely with regional channel leads to ideate, recommend and optimise key initiatives and their impact based on local insights 
• Craft and orchestrate high-impact regional marketing plans spanning campaigns, content, PR, social and more to bring opportunities to life 
• Leverage regional channel expertise to inform tactical decisions based on past ROI and impact, whilst owning the final call on tactics for your focus markets  
• Work closely with regional leads to obtain central team budgets and/or additional funding through convincing business cases focused on optimising impact 
• Own the local calendars, campaigns, and merchandising. Partner on relevant content creation such as SEO and CRM.  Shape selected PR, social media, and CRM initiatives 
• Work with global marketing to integrate global initiatives into local calendar 
• Champion local brand position and tone of voice. Ensure consistent localised messaging and UX 
• Adopt a test and learn approach to innovate and quickly assess potential impact 
• Maintain holistic view of integrated regional marketing roadmap 
• Monitor performance, challenge assumptions, and drive results to meet and exceed budget targets 
• Champion cross-functional collaboration with product, commercial and marketing teams, enabling seamless collaboration to action on local trends and opportunities, running cross-functional meetings to secure buy-in and coordinating localised actions across stakeholders 
• Help optimise Geo Growth's operating model to better serve local needs 
• Provide strategic input on future in-market marketing roles and needs to support scaling
• Regional expertise - Supported by the data and insights teams  
• Develop and share deep expertise on regional traveller needs, competitors, trends and opportunities, across all verticals 
• Monitor regional performance, report and translate local insights into actionable strategies to drive short and long-term impact 
• Represent regional needs and voice across the organisation 
• Enhance localisation relevance by refining content and surfacing product experience gaps 

Team leadership 

• Direct and support country marketing managers to optimise local impact, elevating skills through hands-on mentoring 
• Guide managers to translate insights into action and drive locally relevant marketing strategies 
• Jointly with the Market Development leadership team, design efficient, scalable cross-functional workflows 
• Foster a collaborative, innovative growth mindset that motivates and recognises achievements to boost engagement, goals and performance 

What skills do we need?  

• Expertise in digital integrated marketing strategies and planning 
• Travel industry experience preferred 
• In-depth knowledge of APAC region and local markets 
• Analytical thinking and data-driven decision-making  
• Strong leadership, cross-functional collaboration and team management abilities 
• Testing and optimisation mindset 
• Problem-solving mentality with a bias for action
• Relevant degree in marketing, communications, business or related field 
• Native to country/region 
• Fluent in English and preferably in another Southeast Asian language too