We are looking for a passionate and results-oriented Regional Marketing Manager to lead our marketing efforts in Brazil. You will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, and customer acquisition in this dynamic and growing market.
What your day could consist of:
- Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market
- Conduct market research and competitor analysis to identify opportunities and develop competitive differentiation strategies, specifically highlighting ActiveCampaign's strengths in marketing automation and sales engagement
- Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation
- Oversee lead generation activities and work closely with the sales team to ensure a smooth funnel from lead nurturing to customer acquisition
- Develop and manage relationships with key media outlets and influencers in Brazil
- Foster a strong brand presence in Brazil through online and offline marketing channels
- Track and analyze marketing campaign performance and make data-driven decisions for optimization
- Marketing Events
What is needed:
- Minimum 5+ years of experience in B2B marketing, preferably with a focus on SaaS companies
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of digital marketing channels (SEO, SEM, social media marketing, email marketing, etc.)
- Experience with marketing automation platforms is a plus
- Fluency in Portuguese and English
- Understanding of the Brazilian business landscape and marketing trends
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
