Seeking Talent Near: Los Angeles, CA; San Diego, CA; Irvine, CA

Summary:

The Regional Marketing Liaison (RML) Rare Disease is a senior role within our dynamic US commercial team, offering you the chance to drive meaningful KOL engagement, uncover regional market opportunities, and be a key bridge between our regional teams and headquarters. 

In this role, you’ll take the lead on speaker development, provide engaging refresher training on disease states and products, and play a pivotal role in executing high-impact educational programs. You will craft strategic plans aimed at influential external stakeholders in your region, collaborating with field-based professionals (RBLs, ABMs, MSLs) and internal teams in Marketing, Sales, Market Access, and Medical Affairs.

You’ll report to the Director of Regional Marketing (Rare Disease) and become an integral part of our passionate and innovative US Rare Disease HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!

Primary Responsibilities:

Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.

• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.

Regional Marketing

• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners
  • Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
  • Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.

Peer to Peer Program Management

• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs
• Provides field-based training to speakers on speaker programs when needed.

HCP Congresses Planning & Execution

• Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
• Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
• Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.

Insight generation

• Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitates cross pollination of best practices and highlights emerging issues to find solutions. Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
• Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s). Facilitates market development/insights for pipeline assets.
• Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
• Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
• Develops/Manages regional thought leader engagement promotions budget and vendors.
• Conducts all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Education/Experience/Skills:

Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles. Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred. Requirements include:

• Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
• Scientific acumen: Demonstrated ability learning and discussing complex scientific and clinical concepts.
• Ability to work successfully in a dynamic, fast paced, collaborative environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
• This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
• Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review process,
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
• Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
• Highly collaborative with the ability to manage multiple projects simultaneously.
• Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required

Physical Requirements:

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.

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