The Regional CRM Manager, reporting directly to the Regional Head of Regional of Strategy & Planning, is responsible for leading the strategy and execution of customer communication efforts across the region. This role is pivotal in optimizing our customer interactions, to drive engagement, retention and loyalty of our customer base. You will play a key role by concepting, creating, optimizing our communication for designed regional campaigns, and country campaigns. This role requires a blend of strategic thinking, data analysis, and cross-functional collaboration to deliver exceptional customer experiences and achieve business and marketing objectives. You will own the marketing channel inventory of our region, overseeing the allocation, usage, and optimization of various channels for partners/vertical campaigns. This process ensures that our placements are effectively utilized to drive desired business outcomes, without compromising the experience of our user base.
What you'll be doing
- Own the regional plan for customer communication and communication inventory including email and push messaging
- Understand the full view of communication, including global programs and local sends to our user bases.
- Oversee the execution of the communication plan, analyze the outcomes and monitor opt-outs where needed.
- Manage the regional CRM team, setting goals and monitoring performance.
- Collaborate closely with global marketing automation team to optimize the full customer journey
- Maintain a clear communication plan overview that is shareable with regional and global stakeholders.
- Foster an experimentation culture where new initiatives can be trialed and iterated upon to optimize value creation.
- Collaborate with the Consumer Business and other functions in order to define growth levers and unlock insights to optimize campaign performance.
- Collaborate with global teams to align regional strategies with global standards.
- You have 4+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
- You have experience using marketing automation tools or email marketing platforms EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
- You have experience working with complex localised and regional marketing projects, coordinating logistics with many different international partners
- You have experience working with technical and business teams in different countries and time-zones.
- You have experience using marketing and product analytics tools
- You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
